Acknowledging government support and recognition of the challenges the NZ tourism sector faces, Tourism Industry Aotearoa (TIA) says the industry’s priority is for borders to be reopened without self-isolation requirements.
TIA communications manager, Ann-Marie Johnson said the announcement of the new targeted COVID Support Payment and changes to the Small Business Cashflow Loans Scheme will help smaller tourism businesses to survive the next six weeks.
“Along with the Short-Term Absence Payment and the Leave Support Scheme, the new support payment will provide them with some oxygen to help them survive over the next six weeks or so,” she said.
“But it will have little benefit for larger businesses with high overheads and more than 50 employees who are also facing a wholesale loss of customers while New Zealand remains at the Red setting.”
The organisation, she said, was looking forward to receiving getting more detail on the support that will be available to seasonal businesses and has asked Tourism Minister, Stuart Nash for an immediate package of support including relief from government fees and levies such as Department of Conservation concession fees in order to reduce costs.
“The tourism industry is not seeking long-term government support,” she said.
“The need for support will likely disappear when we can once again welcome international visitors with no self-isolation requirement. We are pressing Government to act with urgency on the removal of self-isolation as soon as possible.
“With Australia reopening its borders to international visitors today, New Zealand’s tourism industry is being left behind, delaying its recovery even longer.”
In other news, TIA has been working with a network of tourism sector associations to survey industry operators.
The survey closed today and has found that respondents expect their revenues will be down on average by 59 percent compared to the same period the previous year. This in turn was half that of pre-COVID levels due to the loss of revenues from international visitors.
A total of 66 percent of respondents classified the current operating environment as extremely difficult.
The survey results are being analysed and more detail will be available shortly.
“Almost every day we are hearing of more tourism business closures. Operators who have survived for the last two years are now facing their greatest challenges at a time when they expected to be looking forward to recovery,” Ms Johnson said.
“Further loss of New Zealand’s tourism businesses runs the very real risk that the DNA of the tourism industry will be destroyed, severely limiting the industry’s ability to build back better with the high quality, regenerative tourism economy that we are all aspiring to.”
Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience.
Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.
