BWH Hotel Group and the Sustainable Hospitality Alliance, will work alongside other Alliance member companies, to leverage the collective power of the industry to make a positive impact locally and on a global scale.
With BWH Hotel Group joining the Alliance, the network represents over 30 percent of the hotel industry by room count, demonstrating the vast opportunity this group has to affect positive and meaningful change at all levels of the hospitality sector.
BWH Hotel Group, with 18 global brands across every chain scale segment from luxury to economy, has embarked on a journey to advance a coordinated global strategy in the areas of Environmental, Social, and Governance (ESG). It recognises the importance of being conscientious stewards of the communities, guests and associates around the world.
Ron Pohl, President of International Operations for BWH Hotel Group said: “We are very proud to join the Sustainable Hospitality Alliance as an important step in our effort to build a robust, global ESG strategy for our company.
“Not only do our guests, partners and developers expect that brands demonstrate a strong commitment to ESG efforts but executing an effective and comprehensive ESG program is fundamentally the right thing to do.”
The Sustainable Hospitality Alliance works with the industry to assess the key global challenges affecting the planet and its people and prioritises activity to deliver impact through collective action.
This year, they launched their Pathway to Net Positive Hospitality to tackle environmental issues including climate change, biodiversity loss and waste, in addition to working on human rights risks and inclusive employment. The Alliance, also aims to increase joined up action on sustainability across all parts of the hospitality value chain, bringing together owners, investors and other strategic partners to promote collaboration.
Patrick O’Meara, Interim CEO, Sustainable Hospitality Alliance said: “We are delighted to welcome BWH Hotel Group to our membership.
“We are always encouraged to see the large global brands taking positive steps on their sustainability, which will have an impact right across the world. We welcome their expertise and contribution to enable us to support the whole industry to achieve critical sustainability goals.”