Quest on a mission to open 10 new properties in next three years
Message to developer partners – get in touch!
Further adding to an existing $1.2b property value under its brand, Quest Apartment Hotels New Zealand has announced its plans to open 10 new properties in both North and South Islands within the next three years.
And as the company goes about positioning itself as the country’s largest apartment accommodation network, its message to developers is simple – get in touch.
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Three of the 10 planned properties are set to open within the next few months with Quest Hastings and Quest Mt Maunganui scheduled for the first half of next year, and Quest on Cambridge in Christchurch in July.
Quest facilities are also on the radar for Whangarei, New Plymouth, Hamilton, Wellington and Dunedin as well as five more in Auckland, Greenlane, Ellerslie, Onehunga, Grafton and the CBD.
These properties are in addition to the five new North Island properties, in Takapuna, Mount Eden, Palmerston North and Quest Lambton 256 in Wellington, the company recently opened despite the challenge Quest Apartment Hotels NZ CEO, Stephen Mansfield said came with the pandemic.
“This proves we have the business solidity and base to bounce back and operate in turbulent conditions. Our current sales-quarter tracking also suggests a high degree of resilience in our model and market,” Mr Mansfield said.
“Quest’s focuses on supporting the mobility and de-centralisation of the workforce by establishing new, purpose-built operations in locations that allow leverage of Quest’s considerable brand value,” he said, adding the business also remains focused on its franchise-system format.
“We don’t consider ourselves in the business of property development or property ownership,” he said.
“Our status is primarily as a tenant, but we certainly engage with our stakeholders in the development phase and then of course in an ongoing basis with our landlords
“Every year, we review and assess our business and the marketplace, identifying where new Quest site growth is warranted which we then share with our development partners.”
Quest already has more than $1.2 billion of property value under its brand, with 40 facilities in New Zealand plus Quest Suva in Fiji.
“This proves we have the business solidity and base to bounce back and operate in turbulent conditions. Our current sales-quarter tracking also suggests a high degree of resilience in our model and market.”
Many of the new businesses registering with Quest’s network across New Zealand are SMEs, a market sector Group General Manager, Adrian Turner, says represents a significant portion of their clientele.
“We’ve received bookings from more than 1,700 new companies across our properties since the travel border was removed from around Auckland in mid-April,” Mr Turner said.
“These new companies, along with our established clients, are also especially attracted by the ability to self-cater and eating-out being charged back to their room, so they receive a single bill at checkout.”
Staying on and ahead of the technology curve is also a key client mindset and the company says its Quest App has been a huge success.
“The app has streamlined the booking process for customers allowing them to remotely check in, unlock their room and even book a Hertz rental car with extremely competitive partner rates,” Mr Turner said.
An increasing number of Quest’s corporate clients are also converting to EV fleets which has resulted in EV charging facilities becoming standard in all new Quest developments.
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