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Adina Melbourne Flinders is sporting a new look

TFE Hotels: A fresh apartment hotel refurb unveiled in time for the Australian Open and the bustling 2023 Victorian events season

Does it get any more Melbourne than staying in a converted warehouse in an iconic laneway?

The perennially popular Adina Apartment Hotel Melbourne on Flinders – and its six adjoining warehouse-style apartments on Malthouse Lane – are sporting a fresh look that has been unveiled just in time for The Australian Open and the bustling 2023 Victorian events season.

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The new-look Adina Melbourne on Flinders showcases the vibrant personality of inner-city Melbourne.

Adina Melbourne on Flinders Loft warehouse

With a brief to showcase the vibrant personality of inner-city Melbourne – from art, fashion, colour, and the city’s famous gardens – the interior design team set out to create little eclectic pockets of differentiation.

Central to the design is the transformation of the two and three-bedroom Penthouses and Suites and the warehouse-style accommodation. All 59 of the hotel’s apartments are incredibly spacious and range from 75sqm for a one-bedroom up to 150sqm for a three-bedroom penthouse, making them excellent for families or groups of friends.

“This hotel is perfect for big families or friends travelling together,” says Group Chief Operating Officer, Chris Sedgwick. “It’s actually the perfect way to activate some of the huge balconies with terrific views over the city or botanical gardens.”

Adina Melbourne on Flinders

The design of the apartments is inspired by the nostalgia of Malthouse Lane’s history – with a borrowed edginess from an industrial era, which comes through via black metal fittings, aged brass finishes and sooty charcoal tones.

All rooms offer kitchen and laundry facilities. Plus, there is a subtle nod to Melbourne’s street art, with a striking coffee table book personally signed by Rone – whose exhibition is currently showing at Flinders Street station until April and is across the road 150m away from the hotel entry – on display.

The lobby, with its new marble reception desk, is also standout thanks to the flocked wallpaper, which extends to the ceiling and is flanked by a second wallpaper pattern. A conscientious decision was made to retain the existing flooring and incorporate the original timber-lined walls around the reception area.

Adina Melbourne on Flinders Lobby

But it’s not just the interior design that is turning heads, it’s also the hotel’s showstopping views, and its proximity to Federation Square, the top end of Flinders Lane with its bustling restaurant and bar scene, and all the major attractions.

For those wanting a romantic getaway; accommodation that will suit small groups in a buy-out scenario; or a short-stay business trip with character, the six converted warehouse apartments are worth a look.

In addition to the multi-million-dollar makeover, this family-friendly hotel also sports a rockstar location – central not only to the mighty MCG but also to some of the city’s best restaurants, iconic arcades and laneways and hidden bars. It’s also walking distance or just a quick tram ride to all the amenities you would ever want to go to, with iconic Flinders Street Station just a short stroll away.

Adina Melbourne on Flinders Loft, warehouse apartment

According to Group Chief Operating Officer, Chris Sedgwick, with the transformation of the Adina Hotels brand over the past few years, the interior design team had creative licence to reinvent.

“Think of it as a sort of welcome back to Melbourne after a long period of lock down.”

Sedgwick says the Flinders Street facelift is part a rolling refurbishment program to reinvigorate first-generation hotels that will see Sydney’s Adina Darling Harbour and Adina Town Hall transformed alongside Adina Adelaide Treasury in the not-too-distant future.


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