Tāmaki Makaurau Auckland tops yet another international travel list
Tātaki Auckland Unlimited promotional strategy paying dividends in key US market
Underlining the efforts Tātaki Auckland Unlimited and its partners are undergoing to promote Tamaki Makaurau to the world, and in particular the US market, the renowned The New York Times has joined other publications and travel advisories in placing Auckland as one of the places to visit in 2023.
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The region has placed at number five on the Times’ list of 52 places to go in 2023, with the article pointing out Auckland’s status as the culinary capital of Aotearoa.
The Times’ editorial focused on region’s diverse multiculturalism and highlighted the newly renovated downtown precincts as well as the many new restaurants and eateries.
The Times isn’t the only trusted voice singing Auckland’s praises internationally.
Auckland is the first destination listed on Condé Nast Traveler’s 23 Best Places to Go in 2023 read by an estimated monthly global readership of 5 million.
Airbnb included Auckland in their 2023 top 10 places to travel, promoting the jewels of the Hauraki Gulf and visits to Great Barrier Island’s Dar Sky Sanctuary, spending time on Waiheke Island or enjoying a whale safari.
In late 2022, Auckland was also named one of world’s best LGBTQ+ friendly cities by travel company Big 7.
The region was described as an urban hub and home to the largest Pride Event in the South Pacific, and praised as “one of the world’s most liberal countries,” and the first country in Oceania to legalise same-sex marriage in 2013.
The UK’s popular Time Out named Kingsland as one of the world’s coolest suburbs and Karangahape Road made the list as one of the world’s coolest streets.
National Geographic UK readers also voted New Zealand as their top long-haul destination for 2022, describing Auckland as one of the drawcards for making the long flight worthwhile.
And don’t forget Lonely Planet which positioned Tāmaki Makaurau as its number one city to visit in 2023 back in late 2021.
In 2019, almost half (46 percent) of all visitors spend from the USA was spent in Auckland and Queenstown. North America has also been identified as a priority market by both Tourism New Zealand and Air New Zealand.
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