Tourism a ray of sunshine as industry heads into summer
The spending data shows the tourism industry is strongly recovering, but also that the contribution of the industry was far-reaching
Total tourism spending is as strong as pre-pandemic levels, boding well for the economy as the tourism industry heads into its second summer of recovery.
The Monthly Regional Tourism Estimates (MRTEs) by the Ministry, Business, Innovation and Employment (MBIE) show that $30 billion was spent by both international and domestic visitors in the year to September 2023, up $6.6 billion on the year earlier (YE September 2022). In the same period pre-Covid, total spending was $30.1 billion.
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The spending data shows the tourism industry is strongly recovering, but also that the contribution of the industry was far-reaching, said Rebecca Ingram, Chief Executive of Tourism Industry Aotearoa.
“The contribution of visitors makes a difference to communities right across the country. It’s a signal of coffees being drunk, experiences being enjoyed and valuable employment in regions.”
While total tourism spending is positive, international tourism spending is still recovering, at just over 76 percent of the level in 2019.
International visitors in the year to September 2023 spent $9.3 billion, $5.9 billion more than in 2022 but less than the $12.2 billion they spent over the same period in 2019.
Domestic visitors, on the other hand, spent $20.7 billion in the year to September, up $731 million on 2022 and stronger than the $17.9 billion they spent in 2019.
The MRTE figures are a valuable data set that was stopped during the COVID-19 period. The reinstated MRTE fills the gap over the COVID-19 period up to the current September 2023 release.
Ingram said that the importance of tourism to Aotearoa New Zealand meant that good data was vital.
“The MRTEs provide reliable indicator data on how tourism spending is going across the country, allowing regions to track progress over time and to understand their tourism customers,” she said.
“Quality data is vital for building this understanding, and the MRTEs are an important part of the mix, so we welcome their return.”
Based on analysis of a vast number of electronic card transactions, the MRTEs are produced for MBIE by Data Ventures, a Stats NZ subsidiary. They can be accessed on MBIE’s website.
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