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The Professional Tennis Players Association unveils new official global partnership with Hilton

The multiyear partnership names Hilton as Official Hotel & Lodging Partner, supporting players on tour with exceptional hotel stays and exclusive experiences for Hilton Honors members

The Professional Tennis Players Association (PTPA) has announced a new global partnership with Hilton (NYSE: HLT).

In this multiyear exclusive collaboration, Hilton will serve as the Official Hotel & Lodging Partner of the PTPA, offering unparalleled benefits, and world-class hospitality to professional women’s and men’s tennis players who are often managing the stresses of a rigorous travel schedule.

“The possibilities this partnership opens up for players are truly exciting,” said Bethanie Mattek-Sands, PTPA player executive committee member and nine-time doubles major champion.

“As professional tennis players, we spend most of the year living in hotel rooms around the world. Having Hilton as an official global partner will ensure we have access to high-quality accommodation options and benefits that elevate our travel experiences. This is a game changer.”

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As part of its partnership agreement, Hilton will extend elite benefits to PTPA members who sign up to participate in Hilton Honors, offering players the best of the Hilton experience through its award-winning loyalty program. With over 180 million members globally, Hilton Honors strives to make travel more valuable, more flexible and more personalized for every type of traveler, whether on the road for work, leisure and everything in between.

“We are thrilled to announce our global partnership with the Professional Tennis Players Association (PTPA), further extending our Hilton hospitality to some of the world’s finest athletes with memorable stays at all of our 22 hotel brands,” said Mark Weinstein, chief marketing officer, Hilton.

“As we continue to build this alliance, we also look forward to creating exciting content with the world’s top tennis players and curating money-can’t-buy experiences and access for our Hilton Honors members. From offering holistic wellness experiences and dining options, to empowering our guests with greater choice and control over their stay through the Hilton Honors app, at Hilton, we know the important role a Hilton stay has in making sure you can be your best – even when furthest away from home.”

PTPA Executive Director Ahmad Nassar said, “This collaboration tackles our travel challenges, enabling players worldwide to spend less time worrying about accommodations and more time focusing on their game.

“Aligning with Hilton, known for crafting world-class experiences, underscores their investment in our players’ lives and livelihoods.”

Recognising tennis’s massive fan following globally, Hilton will also work with several professional women’s and men’s tennis players to create content that tells unique stories of players’ experiences traveling the world on tour. Additionally, Hilton and the PTPA will curate exclusive experiences for Hilton Honors members, centered around the biggest moments in tennis.

Winners Alliance, the for-profit affiliate of the PTPA, facilitated this partnership. President Eric Winston said, “Uniting Hilton and the PTPA is a significant stride in amplifying player benefits and advancing the business of working with tennis players. Hilton’s investment in this program, alongside its commitment to creative content and promotion, paves the way for a future marked by dynamic collaborations dedicated to benefiting players and promoting partnership growth.”

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