Spook-tacular Stays: How Aussie accommodation operators can embrace Halloween festivities
Creative Halloween experiences to give guests a holiday to remember
Americans are expected to spend a $11.6 billion on Halloween this year, including $3.8 billion on costumes and $3.5 billion on candy alone.
WalletHub’s recent report on the Best Cities for Halloween offers insights into where the most festive celebrations are, comparing 100 U.S. cities across metrics like the number of costume stores per capita, trick-or-treat stop density, and crime rates to identify the safest and most thrilling destinations. The top three cities this year are New York, Jersey City, and Miami, with Las Vegas, Chicago, and Los Angeles following closely behind.
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As interest in Halloween-themed activities surges, there are plenty of opportunities for accommodation providers to join in the spooky spirit, even here in Australia. Hotels can capitalise on this festive season to boost guest engagement and make their stays more memorable.
Here are four easy yet effective ways for Australian hoteliers to get into the Halloween mood and offer a unique experience for guests.
Host a Trick-or-Treat for Guests
Create a trick-or-treat event within the hotel, especially fun for families with children. Place stations at the reception, restaurant, or lobby where staff hand out small treats, stickers, or Halloween trinkets. Decorate each stop with spooky décor like cobwebs, pumpkins, and flameless candles to enhance the experience.
Halloween-Themed Food and Beverage Options
Get creative with Halloween menus! Offer themed drinks like in both alcoholic and non-alcoholic options and desserts such as pumpkin-spice cupcakes or ghost-shaped cookies. A jar of Halloween candy stationed at the front desk is another way to engage guests in the spirit of the spooky season!
Transform Rooms with Halloween Décor
For a small fee, offer Halloween-themed room upgrades with simple décor like pumpkins, skeletons, or themed lighting. Adding a little Halloween ambiance to rooms can give guests a delightful surprise and create a memorable experience- especially for guests travelling with children.
Organise a Halloween Movie Marathon
Set up a common area with a large screen and comfortable seating for a Halloween movie marathon. Curate a mix of classic and family-friendly Halloween movies to cater to all ages. Alternatively, provide guests Halloween-themed films in-room for the month of October.
By incorporating these festive touches, Australian hotels can offer a unique Halloween experiences that delight guests.
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