Where Aussies are travelling this winter
Airbnb reveals 2025’s top destinations...
As winter sets in, Airbnb has unveiled its list of trending travel destinations for 2025, offering a clear snapshot of where Australians are heading both at home and abroad.
The data highlights a strong preference for warm weather escapes, coastal charm, and culturally rich experiences—insights that accommodation providers can use to fine-tune their offerings and marketing strategies this season.
Domestic travel heats up in Queensland and NSW
Queensland continues to dominate the domestic travel scene, with the Whitsundays, Brisbane, Maroochydore, Southport, and North Stradbroke Island all appearing in the top ten trending destinations. These sun-soaked getaways are popular among Australians looking to swap the winter chill for beachside relaxation and outdoor adventure.
New South Wales is also performing strongly, with Pokolbin and Newcastle among the most sought-after spots. Pokolbin, the heart of the Hunter Valley wine region, is proving especially attractive for couples and groups seeking a gourmet weekend away, while Newcastle’s mix of surf, heritage, and emerging dining scene appeals to a younger crowd and families alike.
Other top-ranking domestic destinations include the major cities of Melbourne, Sydney, and Adelaide, which continue to draw steady bookings from interstate travellers.
Aussies still keen on global adventures
Internationally, Europe and Southeast Asia are on the radar for Australian travellers this winter. Italy makes a bold showing with Florence, Puglia, Milan, and Amalfi all landing in the top ten. These locations offer a mix of history, coastal beauty, and culinary excellence—key factors driving bookings post-pandemic as travellers seek deeper, more meaningful experiences.
Asian destinations are also trending, with Tokyo and Ho Chi Minh City gaining popularity, alongside perennial favourites Bali and Hoi An. Interestingly, Apia in Samoa has emerged as a surprise contender, reflecting a broader appetite for Pacific Island escapes that blend relaxation with cultural immersion.
Insights for operators
This season’s travel data confirms that Australians are eager to explore, whether it’s a regional getaway or a long-haul adventure. For domestic accommodation providers, particularly in regional Queensland and New South Wales, the trend presents a clear opportunity to attract bookings with seasonal packages, curated experiences, and strong digital visibility.
As the lines between leisure and lifestyle travel continue to blur, properties that can offer a sense of place, comfort, and convenience will remain competitive—both on Airbnb and beyond.
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