New tourism agreement to boost Chinese travel to Australia
Prime Minister Albanese said. “Expanding our tourism relationship with China will mean more jobs for Australians and a boost for Australian businesses.”
Australia’s tourism industry is set for a significant lift, with Prime Minister Anthony Albanese witnessing a new agreement aimed at strengthening ties with the country’s largest tourism market, China.
While visiting China this week, Prime Minister Albanese witnessed the signing of a Memorandum of Understanding (MoU) between Tourism Australia and Trip.com Group, one of the world’s largest online travel agencies. The MoU will promote Australia as a premier holiday destination for Chinese travellers as well as visitors from other key Asian markets.
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“It’s great to see the Prime Minister strengthening the relationship with China and prioritising our travel and tourism sectors,” Accommodation Australia CEO James Goodwin said.
China remains Australia’s largest tourism market by expenditure, with Chinese visitors spending $9.2 billion in the 12 months to March 2025. This accounts for about a quarter of all short-term international visitor spend for that period. The market has also seen strong growth, with a 26 percent increase in visitors over the past year, totalling 860,000 trips.
During his visit to Trip.com Group’s headquarters, Prime Minister Albanese attended the launch of Tourism Australia’s new trailer for the next chapter of its Come and Say G’Day campaign, designed to inspire more international visitors to book an Australian holiday.
“Not only is Australia’s beef, barley, red wine and rock lobster the best in the world, we’re the best place in the world to come for a holiday,” Prime Minister Albanese said. “Expanding our tourism relationship with China will mean more jobs for Australians and a boost for Australian businesses.”
Trip.com Group commands more than 40 percent of the Chinese travel market and reaches more than 300 million travellers worldwide, giving the partnership strong potential to deliver long-term benefits for Australia’s accommodation and tourism operators.
The government says the agreement reflects its focus on advancing Australia’s security and economic interests, with trade, tourism and jobs a key part of the prime minister’s official visit to China.
