Saturday, October 21, 2017

Industry voices

Dilemmas, decisions & disruption for your accom sector

It’s becoming increasingly clear that the accommodation sector in Australia is experiencing significant change. CBRE Hotels senior broker, Chris Novak, recently shared his thoughts on accommodation industry trends, guest expectations, and the disruption caused by new players such as Airbnb.

Read More »

One way hotel marketers can be sales heroes

Revenue from group business can make or break your hotel’s annual performance. So, why does your hotel marketing team spend the majority of their efforts on marketing mostly to leisure travellers, while your sales team is left to generate their own leads?

Read More »

How secure are the Gold Coast games?

ISIS is shifting its focus towards ‘soft’ targets involving high tourist areas in western countries, so we are seeing an increasing tempo of small bombings, crude vehicle crowd rammings and lethal personal attacks, often ‘inspired’ by rather than ‘orchestrated’ by IS.

Read More »

When guests complain, be all EARS!

After trudging back to the desk, waiting in line, and reporting my frustrating experience, what I most often hear the colleague say is "okay sir, here you go!" or even worse, "no problem, I'll get you a new one".

Read More »

15 things a hotel’s website must have

You've got one face on the internet, and that's your website. If it doesn’t do a good enough job, it is more than likely that your prospects will choose your competition over you. Here are 15 easy to implement tips to keep in mind when designing your hotel’s website.

Read More »

CRM success is built on partnerships

Participating in a recent panel discussion in Toronto sponsored by Global Hotel Alliance (GHA) alongside experts from Acxiom, Serenata, Oracle and Cendyn served to be a truly enlightening hour and half on the future of customer relationship management (CRM).

Read More »