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Friday, March 31, 2017
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Industry voices

Why you should dig deep and analyse the way guests search online

Traveller search and booking behaviour can encompass a huge amount of variables at times, and hotels need to dig deep into analysis to ensure they’re targeting their markets properly. Because the path to purchase is often long and diverse, it can be hard for hotels to pin down one area they need to focus on. The amount of factors that …

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LED lighting vs. halogen

Designing a lighting fit-out or upgrade for a hotel can be an epic adventure but it’s an adventure that requires some knowledge and planning. Rose-coloured glasses will not look favourably upon a stark glare from overhead lights, or lights so dim that your guests are squinting to see their travelling companions. Lighting matters, and it requires a degree of expertise …

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No free wifi may equal no guests

I get asked all the time by accommodation providers, ‘why should I invest in wifi technology at my site when mobile phones are coming with more and more monthly data’? Why would guests want or need my wifi when they can use their own data? Mobile phones work on the 3G/4G networks (mobile networks) provided by Telstra, Optus or Vodafone …

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Five-star hotel pays homage to archival beginnings

The site on which the luxury Pier One Hotel, Autograph Collection and surroundings sits, is an area of historical significance. Nestled in beautiful Walsh Bay on the outcrop of Dawes Point, this unique building floats upon the water in the shadows of the momentous Sydney Harbour Bridge and Opera House. Some of the first recorded interactions between early British settlers and …

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How to prep for 2017…

Wow, what a year.  2016 has definitely kept us on our toes and thrown some very interesting curve balls.  If anyone had given me a crystal ball back in 2015 and told me that: The UK would vote to leave the EU Donald Trump would be president-elect of the USA David Bowie, Leonard Cohen, Prince and so many more would …

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How Golden Chain operators maintain their independence

Perhaps it is the subtle yet key difference between a co-operative and a franchise, but Golden Chain prides itself on the independence of its properties. “It comes down to not being too overly prescriptive with requirements for the operators,” new Golden Chain general manager Michael Georgeson told accomnews. “They can use whatever property management system or channel manager they like; …

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Cost effective innovation appeals to customer wants and needs

At many of my training workshops, I often receive feedback from apartment-style operators suggesting their properties are – more often than not – viewed as long-stay options and they find it difficult to attract the short-term guest. One quick tip is to ensure that you offer the services that appeal to this market even if you don’t! For example, I recently arrived late at an apartment-style CBD property, and after travelling all day I was starving! My …

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How to manage your rates over a key event

What if there were two Grand Finals happening this weekend: rates are high but the city is not full and it is Wednesday….  What should you do?  Hold or drop? First, ask yourself a few questions then do a little research: What is my financial goal over said event? Am I aiming for a revenue target or am I aiming …

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Is Queensland falling behind?

Queensland may dominate New South Wales on the football field, but where strata laws are concerned, our ‘rival state’ is out in front. From 30 November 2016, the New South Wales Strata Schemes Act 2015 will come into effect, which contains more than 90 amendments to how strata schemes are currently legislated. Some of these changes include by-laws prohibiting overcrowding, stricter …

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