Sam Panetta named new GM of Sofitel Sydney Darling Harbour
Hotel owner Dr Jerry Schwartz said Sam knows Sydney and the Sofitel brand very well and is confident he’ll further enhance the hotel’s prestigious reputation.
Sofitel Sydney Darling Harbour has announced the appointment of Sam Panetta as its new General Manager, following the retirement of Greg Brady.
A well-respected leader in the luxury hospitality sector, Panetta brings more than 30 years of industry experience, including over two decades in senior roles with Accor. His previous appointments include General Manager positions at Pullman Magenta Shores Resort, Pullman Quay Grand Sydney Harbour, and Sofitel Sydney Wentworth.
Most recently, Panetta led the $70 million transformation and relaunch of Sofitel Sydney Wentworth, demonstrating his strategic vision and operational expertise. He is known for inspiring high-performing teams and delivering five-star profitability, earning a reputation as a leader committed to creating exceptional guest experiences.
“I am honoured to lead the team at Sofitel Sydney Darling Harbour—a property I know and admire deeply,” Panetta said. “Each hotel in the Sofitel family tells its own story, shaped by its location and guests, but what connects them all is an unwavering commitment to luxury hospitality with a touch of French zest. I truly love the Sofitel brand and feel privileged to move from one iconic Sofitel Sydney to another.”
Hotel owner Dr Jerry Schwartz said Panetta’s appointment comes at an ideal time for Sydney’s recovering tourism market. “Under Sam’s management, we look forward to a very strong end to 2025, with major events such as Lions rugby, The Ashes, and SXSW putting Sydney in the global spotlight,”
Dr Schwartz said. “Sam knows Sydney and the Sofitel brand very well, so we’re confident he’ll add further to the hotel’s prestigious reputation for excellence.”
David Fraser, Vice President Operations for Sofitel, MGallery, and Emblem brands in the Pacific, added: “Sam Panetta personifies so many of the Sofitel brand values and has been instrumental in the success of Sofitel Sydney Wentworth over many years. He is renowned for cultivating strong teams, and we are confident that under his stewardship, Sofitel Sydney Darling Harbour will continue to reach new heights.”
Located next door to the International Convention Centre, Sofitel Sydney Darling Harbour features 590 spacious rooms and suites with floor-to-ceiling windows, an outdoor infinity pool, a state-of-the-art gym, a luxurious spa, and the exclusive 35th-floor Club Millésime. Guests can enjoy five vibrant bars and restaurants, while the hotel’s conference and events offering will benefit from Panetta’s extensive expertise in the meetings and events space.
