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Marketing
Aligning with a recognised brand
The decision to become a franchisee is a difficult one for any independent accommodation provider as it is fraught with…
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Marketing
How to promote your hotel using local events
Back in November 2011, Google introduced an algorithm change to ensure their search results are “fresher” The importance of website…
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Marketing
Hotel sales pros use psychological weapons to close more business #Part2
Last week we covered the first three (of six) psychological triggers that hotel sales executives can use to influence prospect…
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Marketing
Front-desk team is crucial to hotel marketing
The front-desk staff always has played an important role in the success of a hotel by creating positive first impressions.…
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Industry
10 mega trends in tourism
Ten global trends that will influence mid and long-term tourism development have been identified by Horwath HTL. The first five…
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Tourism
Australian tourism ends year on a high as dollar fall changes travel patterns
The latest National Visitor Survey shows that the fall in the Australian dollar has led to a significant increase in domestic…
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Housekeeping
Couples will be heating up bathrooms this Valentine’s Day according to new survey
It’s not only taps that are getting turned on in the bathroom, according to a new survey by Hansgrohe about…
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News
Terrorism is #1 travel deterrent for 77% of people, new survey says
What worries travellers the most amidst the never-ending diet of news and first-person social media accounts of conflict, upheaval and…
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Marketing
What is content marketing?
Many people, particularly marketers within the property industry struggle to define the term content marketing and aren’t quite sure how…
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Marketing
Hotel sales pros use psychological weapons to close more business #Part1
Chances are, several attempts have been made today to persuade you to do something. This could include your daughter sweetly…
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