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Industry
Counteracting the new supply threat with sales
Hotel group sales teams have upped their game to counter a glut of new supply in many markets.
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Industry
The five dumbest hotel website design mistakes
Hotel website design is much more than pretty pictures…
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Industry
Hotel marketing: 9 things that work
Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels…
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Industry
How can a WWII scientist help your hotel survive?
In WWII, Allied planes would often return to their bases with hundreds of holes from enemy guns. This inspired crafty…
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Industry
How to use the world’s best (free) hotel photographers
Here’s how you can infuse your hotel marketing with a big dose of authenticity and stunning imagery with Instagram photos…
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Industry
Create the ultimate hotel team with praise and applause
It’s easy to forget to acknowledge your team, but the effects are far-reaching and can be a pretty powerful tool…
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Industry
The painful truth about hotel loyalty programs
For years, marketing gurus and experts have taught hoteliers to focus on driving bookings from their loyal customers. These are…
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Industry
Watch what happens when OTA users actually shop online
Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually…
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Industry
Why you should treat every guest like a “foodie”
Convey a richer experience by celebrating your remarkable and locally inspired F&B. After the financial recessions in the early 2000s…
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