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Industry
Is the iPhone killing your hotel revenue?
The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but smartphones of…
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Industry
Your email promos are failing: change the subject
Craft email promo subject lines that entice readers to open! Smart hotel marketers know that marketing emails sent to targeted…
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Industry
What do meeting planners want? Surprising survey results:
To help hotel sales managers win at various phases of the sourcing process, Tambourine partnered with EproDirect to collect insights from more…
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Industry
Get out from under your desk
It’s easy to get lost in the minutiae of hotel marketing. Tasks like creating marketing assets, engaging with your audience…
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Industry
10 secrets of luxury hotel websites (part two)
Here’s part 2 and the final five tips for luxury hotels and resorts: 6) Luxury hotel websites synthesise design and…
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Industry
10 secrets of luxury hotel websites (part one)
Unique amenities, exclusive experiences and personalised service used to be the proprietary domain of luxury hotels … but now these…
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Industry
Tell guests why they should book direct
Constantly remind guests that booking direct is better by prominently displaying your direct booking benefits on all of your marketing…
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Industry
Can you describe your typical guest?
Sharpen your marketing’s effectiveness by first determining exactly who your target audiences are. Surprising fact: most hoteliers don’t know who…
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Industry
5 hotel sales tactics to jumpstart 2017
A fresh New Year brings a new opportunity to delight ownership with big results in group/event sales…but only if you…
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Industry
Hotel marketing: 10 things that worked in 2016
Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels…
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