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Industry
Engage meeting planners in LinkedIn groups
Get prime exposure in front of meeting planners by being a relevant and regular participant in meeting industry LinkedIn groups.…
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Industry
Break department barriers and beat your budget
Break down the silos between marketing, sales and revenue with one simple weekly practice. Non-communication between departments is commonplace in…
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Industry
How to find (and keep) the best hotel sales talent right now
Group and catering revenues often make or break your property’s P&L and determine whether you outperform your comp set. Your…
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Industry
Drive rates with this simple trick
Make your room rates more appealing by changing just one number. Usually, establishing rate is a rational practice, based on…
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Industry
Create urgency to stimulate bookings
It’s a universal truth: consumers are more inclined to buy when they feel they are about to miss out on…
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Industry
The top 5 myths in hotel marketing right now
Sometimes, ignorance is not bliss. In hotel marketing, having outdated assumptions or incorrect information can cost your hotels millions in…
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Industry
Give guests less options, not more
Travellers today prefer simple transactions and are driven away by clutter, especially a clutter of choices. Studies show that when people are…
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Industry
OTAs hitting hotel owners where it hurts: real estate values
A new report from the AHLA has sent a ripple of concern through many hotel owners. According to the report,…
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Industry
Six things scaring the $%#@ out of hotel marketers this Halloween
For Halloween, we asked hotel marketers from coast-to-coast, representing properties of all sizes, what they’re most spooked about right now. Here…
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Industry
How to ask for EVERYTHING you need to achieve your hotel’s budget goals
Hoteliers usually only think dollar amounts when working on their budget. How much will this marketing technology cost? How much…
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