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News
Win more group business by being a good loser
When you win, you think every move you made in the sales process was genius. And then you replicate that…
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News
Hotel digital talent: Why is it so hard to find?
Sure… digital talent is in high demand everywhere, but beyond that, there are other reasons why skilled digital professionals are…
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News
One way hotel marketers can be sales heroes
Revenue from group business can make or break your hotel’s annual performance. So, why does your hotel marketing team spend…
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Industry
We’re using the wrong message to fight OTAs
Looks like we might have been going about this all wrong. The thought that a guest’s primary travel concern is…
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Marketing
Cut the fat to fast track mobile bookings
Cut out all unnecessary fields, steps, content, graphics, and clutter that stand in the way of streamlined mobile bookings.
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News
Hotel marketing costs affecting profitability more than ever
With profit growth slowing in the lodging industry, the focus among hoteliers is now shifting toward closely controlling costs, especially…
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News
Seven expert tweaks for your hotel’s PPC
From researching extensively for keywords, to monitoring which terms convert into traffic or bookings, to making adjustments depending on the…
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News
How hotel website design affects ADR
Smart hotel websites can stimulate higher perceived value and ADRs. Your hotel website is the first place virtually all of…
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News
Losing focus: six things hotel marketers should avoid
Hotel marketers face endless daily distractions. As a hotel marketer, it’s fairly easy to lose focus.
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