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Win more group business by being a good loser
When you win, you think every move you made in the sales process was genius. And then you replicate that winning formula on future deals. But what happens when you lose deals?
A majority of hotel sales teams fail to ponder why certain groups chose another property.
[pro_ad_display_adzone id=”15046″ align=”left”]Quick tip: Whenever one of your sales managers loses a piece of business, they need to ask the meeting planner, “Why did we not win this business? What went wrong? How are we not the best fit for your group? How could we have done better?”
This simple follow-up to all lost bids could dramatically empower, alter, and inform your future sales efforts, sending your sales skyrocketing in the future.
Tambourine is a US-based marketing, booking and distribution service that helps hotel and travel marketers sort it all out. It delivers a 360º program that reduces stress and increases revenue.
