Industry
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Use video email to outsell the competition
Based on what I hear from the hotel sales and catering sales managers I train each month, the vast majority…
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Why it’s important to let your destination shape hotel culture
Building your hotel culture to reflect that of the local community may go a long way to securing your property…
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Ancillary revenue: strategic, consistent, targeted
Recently on a business trip I hired a rental car and was inundated with numerous up-selling options by the sales…
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Shocked industry responds to game-changing Star Ratings Australia closure
Official ratings no more: the scheme will completely cease to operate as of June 30 this year, in a startling…
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Are you doing these five things to market your accom?
From claiming your business on Google to YouTube and social media images, Bronwyn White takes you through five key steps…
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Design trends for luxury resort destinations
Whether you are thinking of remodelling or building a new resort in 2017 think carefully before following the latest ‘trends’…
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Accommodation mark-up
When we hear the term ‘mark-up’ we think of the amount added to a product on top of the cost…
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Big revenue management: where the rubber meets the road with big data
Sure, big data can be a marketing powerhouse, helping reach the right guest at the right time. Is there anything…
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Ranking the importance of your management agreements
The documentation that ‘bubble-wraps’ management rights include a caretaking agreement with the body corporate; a letting agreement with the body…
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What benefits and features should you look for in a website editor?
For your guests, your website offers a first glimpse into your property. It’s where they will go not only to…
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