Marketing
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The online path to purchase: How modern-day travellers are planning their holidays
Research reveals there are many opportunities to connect & engage with travellers before they make their decision to book
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Marketing on Threads: What you need to know
Newly launched Threads is already becoming a buzzword for marketers but can it serve your accommodation’s marketing needs?
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Strategies to drive bookings & increase online visibility
Tapping into the expertise of three industry insiders who share some valuable tips and techniques on maximising revenue
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Op-Ed: Time to put the ‘Book Direct’ debate to bed
Book-direct vs OTA argument oversimplifies reality: With no such thing as a free booking do accom providers need to take…
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12 Easy ways to secure more direct voice reservations
Doug Kennedy on Direct Booking: Guests booking independent and nontraditional accommodations are the most likely to call with questions
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5 Marketing strategies you need to adopt for your property management business
Are you finding it challenging to drive bookings and revenue for your property management business?
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Australia gears up for cultural tourism
Straya is known for sun, sand and iconic landscapes but is it now becoming an international cultural destination?
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Zillennial travel: Airbrush is out & Authentic is in
It's a new era of travel for young Aussies as they ditch the 'gram' and TikTok to make real and…
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Tips for Accom managers: How to create AI-generated content
I asked Chat GPT to write my management rights industry magazine editor’s note to illustrate how useful it can be…
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The rise of the family sabbatical
For families looking to make lifelong memories & spend quality time with each other before the kids leave home, a…
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