Marketing
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Australia gears up for cultural tourism
Straya is known for sun, sand and iconic landscapes but is it now becoming an international cultural destination?
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Zillennial travel: Airbrush is out & Authentic is in
It's a new era of travel for young Aussies as they ditch the 'gram' and TikTok to make real and…
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Tips for Accom managers: How to create AI-generated content
I asked Chat GPT to write my management rights industry magazine editor’s note to illustrate how useful it can be…
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The rise of the family sabbatical
For families looking to make lifelong memories & spend quality time with each other before the kids leave home, a…
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The importance of price parity in the accommodation industry
How to keep potential guests on your website once they have landed there & how to prevent them from shopping…
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Direct is best: The antidote to inflationary pressures?
Under economic pressure? Paul Hadida says focus on direct relationships, communication & personalisation & you can be more optimistic
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Attribute-based shopping technology: Better results for travellers & hoteliers
Op-ed: Hari Nair on how an innovative new shopping model for the entire hotel industry can improve guest experience &…
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Rise of the ‘Hay-Cationer’
What is a “Hay-Cation” and how can accommodation operators cater to this new market of travellers?
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5 Marketing strategies you need to adopt for your property management business
In a fiercely competitive marketplace, it's crucial to implement effective marketing strategies to differentiate your property from the rest
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How a hotel can compete with everyone (including itself)
Know your true competitor: Is it the property next door or one that competes with you in most of the…
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