Marketing
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The importance of price parity in the accommodation industry
How to keep potential guests on your website once they have landed there & how to prevent them from shopping…
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Direct is best: The antidote to inflationary pressures?
Under economic pressure? Paul Hadida says focus on direct relationships, communication & personalisation & you can be more optimistic
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Attribute-based shopping technology: Better results for travellers & hoteliers
Op-ed: Hari Nair on how an innovative new shopping model for the entire hotel industry can improve guest experience &…
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Rise of the ‘Hay-Cationer’
What is a “Hay-Cation” and how can accommodation operators cater to this new market of travellers?
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5 Marketing strategies you need to adopt for your property management business
In a fiercely competitive marketplace, it's crucial to implement effective marketing strategies to differentiate your property from the rest
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How a hotel can compete with everyone (including itself)
Know your true competitor: Is it the property next door or one that competes with you in most of the…
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Your people are your superpower for increasing direct bookings & guest loyalty
A must-read for all short stay accom providers: Doug Kennedy on how to increase sales - deploy technology but keep…
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TV tourism is top travel trend
Tourism leaders reveal sophisticated travellers of tomorrow want experiences to nurture their worldview view & help them relive TV shows
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What is the optimal distribution mix in a hotel?
Distribution is complex & not uniform for all structures but it's, without a doubt, one of the most important decisions…
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Grab this ‘once in a lifetime’ opportunity to capture Chinese market share
Due to rapid China outbound recovery hoteliers are being warned to start taking the Chinese source market very seriously again…
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