Marketing
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Your people are your superpower for increasing direct bookings & guest loyalty
A must-read for all short stay accom providers: Doug Kennedy on how to increase sales - deploy technology but keep…
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TV tourism is top travel trend
Tourism leaders reveal sophisticated travellers of tomorrow want experiences to nurture their worldview view & help them relive TV shows
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What is the optimal distribution mix in a hotel?
Distribution is complex & not uniform for all structures but it's, without a doubt, one of the most important decisions…
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Grab this ‘once in a lifetime’ opportunity to capture Chinese market share
Due to rapid China outbound recovery hoteliers are being warned to start taking the Chinese source market very seriously again…
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How Google Hotels is delivering you more profit
Is it changing the landscape of the traditional OTA & giving hotel owners more control over the visibility of their…
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Website visibility: Understanding SEO and why it matters
Attend to three main areas of SEO to boost the visibility of your website, encourage additional traffic & then convert…
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What women want: Empowering solo travel experiences
More than 100 years since the first International Women’s Day many women still don’t feel as comfortable as men travelling…
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Traveller preferences shaping 2023 and beyond
96% of accommodation & tourism businesses now offer credits & 77% offer refunds in response to permanent post-pandemic traveller preferences
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WA hospitality joins UK & Ireland mission
Skills shortage: Gov led delegation to target British and Irish workers & showcase thousands of hospitality job opportunities available in…
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What’s the fastest growing & most untapped $3.3 billion travel market?
Spinal Cord Injuries Australia & Accessible Accommodation urge sector to "train-up" for the largely untapped accessible needs travel market
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