News
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The ad blocking revolution and what it means for hoteliers
Ad blocking has created quite the stir lately among online marketers, especially in the travel industry with the arrival of…
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2016 checklist to maximise revenues from multi-channel campaigns
It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments,…
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Hyatt Regency unveils global marketing campaign highlighting unexpected insights from travellers
The brand announced the launch of a multi-million dollar integrated global marketing campaign, “It’s good not to be home”. As…
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AccorHotels announces points offer at over 500 hotels and resorts
Le Club AccorHotels has launched an exclusive points offer for its Asia Pacific hotels to reward and recognise members until…
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Expedia acquires HomeAway for $5.4 billion
It is thought that purchasing the holiday rental groups will give Expedia some leverage to compete with Airbnb. HomeAway itself…
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Travel industry fails to impress at brand relationship building
The travel industry has ranked ninth behind eight other industries when it comes to building relationships between people and brands…
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Are you putting lipstick on a pig? Hotel marketing begins with a great product
It was David Ogilvy who famously said, “Advertising doesn’t create a product advantage. It can only convey it.” In short,…
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Airbnb’s presence large in London, new data shows
Airbnb represents a significant and growing share of the accommodations market in London, according to recent analysis undertaken by STR…
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Jupiters Hotel & Casino celebrates 30-year milestone
Throughout November Jupiters Theatre will showcase some of the biggest names in the international recording industry, including legends like the…
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CMCA to open new RV Park in North QLD
Campervan and Motorhome Club of Australia (CMCA) is opening its first CMCA RV Park at Ingham, North Queensland, and in…
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