A.H. Beard: A passion for sleep and innovation

It would be easy to assume that a company with 125 years of history would simply rest on its laurels and let that history be its key to business success. Nothing could be further from the truth where A.H. Beard is concerned.
Innovation and research are the bywords that drive our business, with our customers and their guests, the beneficiaries of that thirst for knowledge about what makes the perfect sleep.
As a business, we are constantly looking to improve the quality of sleep that is a result of people using our beds, in fact our mission statement is exactly that “Improving lives through better sleep”.
Over the years, hundreds of hotels, motels and apartments have been fitted with A.H. Beard beds, either from our A.H. Beard range or the King Koil Commercial by A.H. Beard range. Today, we partner with leading hotel groups across Australia, New Zealand, and beyond, working with them to deliver a sleep experience to their guests that makes them come back time after time.
Our Reflex Support System is now the choice of many of the region’s leading hotels and groups. It delivers outstanding comfort and support, giving your guests an unrivalled night’s rest. Most leading hotel brands specify support systems as part of their brand standard due to their superior comfort and performance. Our Reflex system takes this technology to another level, providing a secondary layer of support when and where it’s needed. This innovative system adapts to the body’s contours, ensuring optimal spinal alignment and reducing pressure points.

As a result, guests experience less tossing and turning, leading to a more restful and rejuvenating sleep. Additionally, the Reflex Support System is designed for durability, maintaining its supportive qualities over time, which translates to long-term value for hotels and a consistently high-quality sleep experience for guests.
The innovation will continue this year, with an exciting new addition to our product offer about to be revealed, as well as several advances in technology and comfort that will be incorporated into current products, or feature in new models.
For us, one of the most exciting things about the hospitality sector right now is the drive for quality and to deliver the guest an experience that makes them want to return to a property, or to go away and tell their friends about the “amazing hotel they stayed in”.
This is reflected across all types of properties, regardless of whether they are luxury hotels, exclusive retreats, corporate hotels, serviced apartments, or regional motels. Everyone is looking to up their game when it comes to their beds, because they know that their competitor across the road is doing the same thing.
It’s exciting and rewarding for us to work with brands and properties that share our passion for premium sleep, and we look forward to that trend continuing as hotels look to take their bedding to even higher levels in the chase for the ultimate in comfort and luxury.
Travellers are now presented with a myriad of outstanding choices when they are planning their travel, either corporate or leisure. All in all, it’s a great time to be a hotel guest!
It’s also an exciting time to be a supplier to hotels and resorts and our network of manufacturing and distribution facilities in Adelaide, Auckland, Brisbane, Hobart, Melbourne, Perth, Sydney and Suva means that you are never out of reach. We have a specialist Commercial sales team, well versed in the industry and ready to help you with your bedding choice.
Contact us to have one of our Hospitality industry experts come and have a chat about your refurbishment, or new build property plans and find out how you can give your guests the A.H. Beard Premium Sleep experience.
AUS: 1300 654 000 NZ: 0800 242 327 E: [email protected]