Tuesday, October 16, 2018

Tag Archives: Hotels

Converting guests to loyal brand advocates

Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at enhancing their brand and driving loyalty amongst its guests.

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A new take on going local

Hotel Indigo has launched its new ‘Neighbourhood 15’ brand campaign, which casts a keen spotlight on the neighbourhood of each property – defined by being within a 15 minute radius from the doorstep.

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New brand is now franchise-ready

InterContinental Hotels Group has revealed the name of its new high-quality midscale brand, avid hotels, alongside a brand logo and renderings of the hotel exterior and guest room.

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Exclusive: what’s new in hotel development

With so much new hotel development underway in both Australia and New Zealand, design trends and changes can be difficult to keep up with. Accomnews spoke exclusively with Simon McGrath, chief operating officer for AccorHotels Pacific, to find out what’s new, what has changed, and where he sees development heading in the future.

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