IHG Partners With TravelShark
Leading online global travel network TravelShark, owner of thousands of destination-specific travel websites, has signed an agreement with InterContinental Hotels Group to place more than 100 upscale IHG hotel properties on the rapidly expanding TravelShark distribution network.
The new deal adds 50 additional featured hotels to the 54 that were already being prominently displayed on TravelShark’s global, major-market travel sites, including www.SingaporeHotels.com.sg, www.HongKongHotel.com, www.SydneyHotels.com, and www.BostonHotels.com.
The agreement with IHG means that the 104 selected properties—including hotels under the InterContinental, Crowne Plaza and Hotel Indigo flags—are receiving premium positioning on both the home pages and interior pages of TravelShark’s customised destination websites. In addition, TravelShark provides Featured Hotel Program partners with direct links to their own proprietary websites, driving highly profitable, non-commissionable, direct bookings to InterContinental Hotels Group’s seven different brand websites including www.intercontinental.com, www.holidayinn.com and www.crowneplaza.com. TravelShark caps the number of hotels listed on each site, ensuring that the featured properties receive maximum exposure to prospective guests.
Many key global travel markets are impacted by the agreement, including London, Rome, Paris and New York City. In each city, selected IHG properties are featured on the appropriate localized travel site, such as HotelLondon.com, RomeHotel.com, ParisHotel.net and NewYorkHotel.net.
“This extended partnership is significant because IHG hotels are seeing significant direct bookings coming through the TravelShark network, making it desirable to double the number of properties that leverage our unique distribution model,” says TravelShark CEO Sue Heilbronner.
TravelShark is creating buzz across the travel industry for its global-to-local concept, offering international consumers an interactive hub for market-specific travel planning. Meanwhile, hoteliers in the local markets benefit from prominent exposure to would-be travelers without sacrificing inventory allotment or signing on to high-priced commission models.
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