Friday Becomes Market Day!
Hilton Sydney’s Zeta Bar has come up with a dynamic marketing concept that is pushing sales in a dramatic and quirky way.
Zeta Bar’s concept is a Farmer’s Market on Fridays where patrons select market fresh ingredients of their choice, visit the Zeta Bar Cocktail Grocer and have a drink mixed for them.
Patrons meander around the market and build their own mix, handpicking seasonally fresh fruit, herbs and spices from the stalls. Thy then proceed to the Farmer’s Market counter with your shopping basket of produce and select a base spirit with a Zeta Cocktail Grocer, who will hand craft a bespoke cocktail using patron’s specific ingredients. Patrons then choose a cocktail name and the drink and recipe will be recorded on their own receipt and photograph of the new creation.
Patrons can instead opt for a Zeta Farmer’s Special, where the grocer will talk them through a hand crafted cocktail, using ingredients picked fresh from the market. A DIY Bloody Mary stall lets them choose their own fusion of fresh tomatoes, herbs and spices for a custom-made version of the cocktail classic.
Zeta Cocktail Grocer waiters will wander through the Farmer’s Market with edible soil and edible jelly worms served in mini flower pots and announce daily specials over the public address system!
The inventive Farmer’s Market concept is the brainchild of Grant Collins, Zeta Bar’s international bar consultant and mixologist. Mr Collins said, “Zeta Bar is renowned for bringing the most prominent global bar trends to Australia and pioneering innovative cocktail concepts. The Farmer’s Market at Zeta is a quirky and interactive way to showcase the talent of our mixologists and highlight the extent of fresh, seasonal ingredients that we use in our cocktails. It is also a great chance to educate our guests on the creative construction and balancing of cocktails.
“To give a flavour of what’s in store, the Farmer’s Market spice tray will offer a huge choice, including cardamom, curry leaf, chilli and cumin, while the herb garden will have classic cocktail ingredients such as fresh mint, with lavender, fennel and thyme. There will be an extensive liquor and spirit range as well as some interesting infusions and an ‘unusual’ basket of surprises is on offer for those brave enough…you’ll have to come to the market to see what they are!”
Mr Collins launched Sydney’s hotly anticipated cocktail bar, Zeta Bar in 2005 and continues to be Zeta’s expert bar consultant and mixologist seven years later.
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