News In Brief

Diamond Rating Ready to go

Details of the long-awaited Australian Accommodation Diamond Rating System have been released after a four-year development program.

The latest national accommodation rating system, the AADRS aims to provide an honest and justified assessment for accommodation providers using the diamond symbol as a standard for rated accommodation. It is seen as a serious alternative to the present star rating system and self rating.

The diamond rating system’s prime objective is to “independently and objectively rate and promote diamond rated properties”. Being a member of the AARDS “ensures guests receive accurate and reliable What You See Is What You Get information when selecting accommodation in Australia”.

Diamonds are the registered trademark in Australia of Marketing Solutions.

The AADRS uses state of the art technology and rates all aspects of accommodation, cleanliness, appearance, amenities, maintenance and facilities. Properties are officially assessed over a period of 12 to 18 months and granted a diamond rating between one and five diamonds with smaller diamonds granted to properties where the level of assessment exceeds the requirement by offering more amenities, facilities and/or services to guests.

“Our aim to ensure that accommodation providers have access to a system of review that rates on all aspects of that property,” said Lindon Thompson, director of AADRS P/L.

AADRS will develop a range of tools accommodation providers can use to amalgamate information on the Internet. “Not only are we there to rate and assess for the general public, we are passionate about our goal to aid property owners,” said Mr Thompson. “We are in contact with industry leaders to help us better develop our product to ensure longevity within the ever shifting marketplace, and create a quality brand trusted by consumers and industry partners.”

The basic breakdown is:

1 Diamond – Basic accommodation. Generally hotels – clean. Maintenance should be at an acceptable standard. Some with a bathroom but mostly shared bathrooms and facilities. Often with little or no amenities. Breakfast may or may not be available.

2 Diamonds – Budget accommodation – Clean. Comfortable, acceptable accommodation with some en suite rooms. Maintenance at an acceptable standard, with a better range of facilities and an acceptable standard of amenities. Breakfast may or may not be available.

3 Diamonds – Standard accommodation – clean. Well maintained. All rooms have an en suite. Generally rooms are large enough to accommodate twin bedding. Significantly greater range of facilities, amenities and higher level of comfort than the lower ratings. most do not offer room service other than breakfast. Full breakfast available either delivered to the room or in a dining area.

4 Diamonds – deluxe accommodation – clean. very well maintained, more refined, stylish and tasteful. All rooms are air conditioned. A high level of facilities and amenities and attention to detail are expected at this level. Room service may or may not be available.

5 Diamonds – luxury accommodation – clean and extremely well maintained, refined, stylish and tasteful. All rooms are air conditioned. A high level of facilities and amenities and attention to detail and service are expected at this level. Room service may or may not be available. Breakfast is available either in a dining room or delivered to the room.

Diamond rating ready to go

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