Quest lays groundwork for two more properties in Perth
Quest Apartment Hotels has commenced construction on two greenfield developments in Perth, totalling $50m – Quest Innaloo at 222 Stirling Cross, Innaloo and Quest Midland at 3 The Crescent, Midland.
Quest CEO, Zed Sanjana was thrilled to announce the new developments this week, reaffirming the leading accommodation operator’s confidence in Western Australia.
“WA is experiencing a huge second wave of tourism, as the focus shifts away from the mining sector. As highlighted by Deloitte’s latest half-yearly Tourism and Hotel Market Outlook, surging tourist numbers are requiring all major centres to up their accommodation offering, with Perth at the forefront. We are confident in the prospects for Tourism WA in continuing to position Perth as a tourist destination, especially in the context of its proximity to the rest of the world, and in particular the Asian market,” Mr Sanjana said.
“The market has responded strongly to Quest’s accommodation offering, after suffering a significant lack of good quality accommodation supply with the majority of products on offer being very dated. Our brand new properties are significantly raising the bar for premium quality accommodation across the state.”
“As highlighted by Deloitte’s latest half-yearly Tourism and Hotel Market Outlook, surging tourist numbers are requiring all major centres to up their accommodation offering, with Perth at the forefront. We are confident in the prospects for Tourism WA to continue positioning Perth as a tourist destination, especially in the context of proximity to the rest of the world, and in particular the Asian market.”
“We are thrilled to officially announce the development of two new properties in Perth – Quest Innaloo and Quest Midland – taking our total footprint in the capital to 14 properties. We are committed to building our presence in this state, proving our confidence in its future prosperity,” Mr Sanjana concluded.
Quest Innaloo
Part of the Stirling Cross Development, Quest Innaloo will significantly increase the benchmark for quality accommodation in the local area. Developed by Fini Group and constructed by Tier One builder Probuild, the mixed-use project will feature 154 residential and 80 Quest apartments.
Easily accessible from all of Perth’s key business centres, the City of Stirling is the second most concentrated centre for workers outside of the CBD. Plans are underway for a $450m overhaul of the Westfield Innaloo shopping complex, adding a cinema and doubling the number of retail outlets.
Adrian Fini said that confidence in the project is strong: “The project has quietly chalked up over 100 sales of one and two bedroom apartments.”
“We set out to create a work – leisure hub, connected to the CBD but with the added bonus of an entertainment and leisure precinct on its door step.”
“When the Stirling Cross precinct is complete, you’ll see a mix of shops, apartments, restaurants, services and entertainment. The project will create a new city linked community, showcasing Perth’s unique lifestyle and character,” he concluded.
Probuild’s WA Managing Director Sam Delmenico said that Probuild is proud of its continuing relationship with Quest in providing top class accommodation offerings across Australia.
“Our team is excited to have commenced construction on this unique and valuable development. There is so much positivity surrounding this project – we’ve really been able to hit the ground running,” said Mr Delmenico.
The Mayor of the City of Stirling, Cr Giovanni Italiano said investor private sector confidence in the area is booming and this development will certainly be a welcomed addition.
“This development is a significant mixed-use project in the City Centre and the first short-stay hotel development in the area which will provide accommodation options for business and tourist travellers in the heart of the Stirling City Centre. We welcome this development with it being a true mixed-use building with 154 apartments and a range of commercial and hospitality uses,” Mayor Italiano added.
Quest Midland
Ideally located at the gateway to the northern and eastern wheatbelt region, Quest Midland will service one of the largest business communities in the City of Swan. Just 15kms from the airport, and 20kms from the Perth CBD, Quest Midland will offer 93 apartments, along with all the premium quality facilities guests expect from Quest.
The ongoing Midland Redevelopment has attracted a State Government investment of $490m and is anticipated to inject $1.2b into the economy. Over 250 hectares of land will be developed for residential and commercial purposes, for a cross-section of industries, from retail to manufacturing, to primary rural, utilities and communications.
Franchising Opportunities
Expressions of interest regarding the opportunity to become franchisee of the new Quest properties in Innaloo and Midland are still open but due to close soon. Mr Sanjana said with over 25 years of franchisor experience, Quest franchisees are positioned well for success.
“Key to our success are the people who run our businesses – our franchisees, who live in the towns and cities where our accommodation is based,” he said.
“It is exciting to see the diverse background from which our franchisees come. Two of our most recent franchisees in WA both came from the mining industry – Ian Grljusich who now owns Quest Rockingham, and Lloyd McAuley who owns Quest West Perth.”
“We have created a business format franchise model that takes away many of the major challenges to achieving business success. You don’t need a background in hospitality to become a Quest franchisee, but you do need a proven track record in running a business or leading a team in a corporate environment.”
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