Air New Zealand determined to change Australian travellers’ perceptions
The airline has set its sights on Australian travellers, unveiling a campaign to convince Australians that Air New Zealand is a better way to fly to North and South America.
In a strategic move to capture a greater share of the Australian long haul travel market, the airline is on a drive to change Australian travellers’ perceptions of where Air New Zealand flies.
Chief executive officer Christopher Luxon said: “Australia is a huge strategic opportunity for us once Australians understand that using Auckland as a one stop hub to North or South America makes great sense – particularly for those currently starting their long haul journey with a domestic connection.
“More than a quarter of all international/long haul departures are bound for the USA, South America or Canada. Capturing just a little bit more of that market would see hundreds of thousands more Aussies flying with us to North and South America.
“We’re well established as the preferred airline for Australians travelling to New Zealand and one of Australia’s most respected brands, however, many Australian travellers still think of us as a trans-Tasman carrier and that’s a perception we’re determined to change.’’
Chief revenue officer Cam Wallace added: “We’re famous for celebrity filled safety videos and stand out marketing campaigns and this time we’re thrilled to have teamed up with Australian acting royalty Bryan Brown as the distinctive voice of ‘Dave’ – a migratory bird who’s learned the benefits of flying long haul with Air New Zealand rather than sticking with the flock.
“Through CGI technology and the familiar voice of Bryan Brown, Dave bursts into life as Air New Zealand’s number one fan when it comes to flying to North or South America.” The campaign, revealed at an event in Sydney, can be viewed here.
Australians can fly with Air New Zealand via Auckland to Los Angeles, Houston, Buenos Aires, Vancouver, Honolulu, San Francisco and beyond.
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