Wednesday, October 18, 2017

White Ribbon partners with Virgin Australia

White Ribbon has joined forces for the third year with Australian airline, Virgin Australia to raise awareness during the month of November of the issue of men’s violence against women.

White Ribbon aims to create an Australian society in which all women can live in safety, free from violence and abuse.

Virgin Australia has launched a month long activation to help drive awareness of the issue. Throughout November, the back of Virgin Australia boarding passes will encourage travelers to stand up, speak out and act to prevent men’s violence against women. The airline’s in-flight magazine, Voyeur, includes a White Ribbon on the cover and acknowledgement and support of the cause throughout. The airline will be conducting fundraising initiatives throughout their offices and selected airports around Australia.

White Ribbon Australia Chief Executive Officer, Libby Davies, said: “Virgin Australia’s partnership with White Ribbon Australia attests to the shared commitment of our organisations to preventing men’s violence against women.

“Virgin Australia is an innovative Australian airline with international reach and a strong workplace culture of engendering respect and equality. Together, we can promote White Ribbon’s message around the country through their exciting month-long initiative. Corporate partnerships like this are critical to driving violence prevention across the community. Violence against women is a national issue with an average of one woman a week killed by a current or former partner.” Ms Davies said.

White Ribbon is the world’s largest movement of men and boys working to end men’s violence against women and girls, promote gender equality, healthy relationships and a new vision of masculinity. White Ribbon Day is November 25, 2016. For more information please visit; www.whiteribbon.org.au

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