SANAD Capital revealed the brand of its $450 million active lifestyle destination on May 15. ACTVENTURE will become the first and largest active lifestyle destination in Australia, bringing families and active sports enthusiast together in one extraordinary location.
JAK, the destination’s mascot was also revealed, appearing with ACTVENTURE’s new logo and on new creative designs on freshly installed banner-mesh surrounding the project’s entrance.
“ACTVENTURE is a brand that represents values we hold in high esteem; being lively, authentic and optimistic,” said Bradley P. Sutherland, SANAD Capital’s CEO. “We aim to inspire new standards in the active theme park industry by inspiring families to reconnect with one another through play and experience.”
ACTVENTURE is set to offer its guests safe and stimulating spaces to play and nurture family connections in a unique, active manner.
“The connections with the people around us are an essential part of what makes us who we are,” continued Mr Sutherland. “But in an era where we have so many tools that connect us to the rest of the world, we are more disconnected from one another than ever before.”
And this is where JAK joins the story. A playful and friendly Australian boy, JAK will greet and also lead his guests at ACTVENTURE through all the fun rides. From the amazing water park, with its first in Australia new slides and rides, to the active sports facilities, like skateboarding and surfing, JAK will play with kids, adults and families alike while encouraging an active lifestyle.
“JAK was born by marrying our mission and vision statements. We want to encourage an active lifestyle for kids, adults and families, and we believe that JAK personifies these statements,” Mr Sutherland concluded. “JAK will represent ACTVENTURE in Australia, to the world and will be a part of a growing ACTVENTURE presence around the globe.”
As ACTVENTURE’s first global destination is Australia’s Sunshine Coast in Queensland.