Visit Sunshine Coast has launched a new version of its popular destination marketing campaign, Come to Life, with major discounts on accommodation, attractions and tours to attract visitors to the region over the winter period.
Targeting southern states, the Come to Life ‘2.0’ brand campaign includes television commercials, still photography, print and a major online campaign through Wotif. Bookings need to be made by May 28 for stays over the winter period*.
The visually rich campaign highlights the Sunshine Coast’s ‘naturally refreshing’ attractions. The mild and sunny ‘winter’ climate makes it ideal for experiencing contemporary beach culture, rainforest trekking in the nearby hinterland, exquisite dining and local produce, an exhilarating calendar of events and some of Queensland’s most immersive encounters, including Sunreef’s Swimming with Whales.
The campaign offers both discounts and exclusive incentives for visitors flying north for a warm change.CEO of Visit Sunshine Coast said the timing of the campaign was perfect as temperatures in the south dipped sharply, while on the Sunshine Coast 25C was the “norm”.
“You can swim throughout the winter months on the Sunshine Coast, but what Come to Life shows is that beyond our enviable beach culture, there are so many other reasons to visit this winter, including one of Australia’s most renowned food scenes, a vast range of health and wellness activities, adventure experiences, events, and a vibrant arts and cultural sector,” he says.
“What the campaign is saying is that a Sunshine Coast holiday allows visitors to ‘Come to Life’: to feel rejuvenated and refreshed. What we’re offering is a friendly, nurturing, down to earth destination that is genuine and fresh.”
Mr Latchford says the Sunshine Coast recorded its highest-ever tourism figures in 2016, and with the launch of the new campaign, an exciting calendar of events and a record level of direct flights to Sunshine Coast Airport, he was confident the region would continue its record-breaking run.
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