Thursday, December 14, 2017
Star award for service to the background of the auditorium

Are awards rewarding for hotels?

With a number of awards to be presented to Australian hotels and resorts over the coming months, accomnews spoke exclusively with Tourism Accommodation Australia (TAA) about the importance of awards to a hotel’s reputation, as well as to their development and success.

According to TAA national and New South Wales CEO, Carol Giuseppi, the ultimate purpose of hotel awards is to endorse and encourage hotel performance.

“Awards are a further, high profile endorsement for hotels and people who are performing well. Industry awards provide strong, visible recognition for high performers with both their industry peer group and the broader population,” she said.

While there’s no doubt that luxury hotels or hotels with high star-ratings generally do well when it comes to award season, this needn’t eliminate hotels of any calibre from being involved.

“Our property awards are in categories from mid-range to superior and deluxe, providing all levels of property with an opportunity to excel in their category. People awards transcend star ratings and are focussed on the attitude, capabilities and performance of individuals,” she explained.

According to TAA, competition gets tougher each year as the quality of services and facilities reach higher standards throughout the sector. This growing degree of difficulty is indicative of hotels’ motivation to better their service delivery to achieve recognition, not only from guests but also from the industry.

The 2017 Tourism Accommodation Australia NSW Awards for Excellence will be held on Thursday July 20 at the Hyatt Regency. Other upcoming awards include the Australian Hotels Association (ACA) NSW Awards for Excellence, which will see new categories open this year.

AHA New South Wales CEO, John Whelan, said this year’s awards are expected to be bigger than ever.

“We have some great new additions to the awards in 2017, including two brand new categories. The Awards for Excellence are all about rewarding innovation, quality and excellence of service at hotels across NSW. I would like to encourage all hotels to nominate and go up against the best in the business,” he said.

Nominations for the AHA NSW Awards for Excellence are open until Friday July 14, and finalists will be announced on Monday October 16 this year.

With a number of industry awards offering several categories, ranging from the best food and beverage offerings, to high standard hotel rooms and staff service, there are areas for all hotels to consider refining for future nominations and general improvement. Prioritising awards will not only provide recognition to hotels and accommodation, but will also set a benchmark for continued growth, development and competition.

About Lauren Butler

Lauren Butler is a junior journalist here at accomnews. You can reach her at any time with news, opinions and submissions.

One comment

  1. I cannot feel that there are far too many awards in the accommodation industry today to the extent they are becoming somewhat meaningless. As an example, every man and his dog kennel has a TripAdvisor award of some sort. Look on the reception walls of many accommodation sites and they are covered by framed awards… too many to take cognisance of.

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