With recent statistics showing a boost in overseas visitors to Victoria, the state is welcoming valuable tourism dollars and a significant boost to local businesses and jobs.
According to the chief executive of visit Victoria, Peter Bingeman, the economy is benefitting from both business and leisure travel.
“Our major markets including China, New Zealand, UK and USA are jetting in daily for business and pleasure, to be part of the global and financial powerhouse that Victoria has become.”
Minister for tourism and major events John Eren welcomed the latest International Visitor Survey results, which demonstrate how Victoria’s booming tourism industry is paying dividends for Victoria – particularly our regions.
Victoria welcomed 2.8 million international visitors who spent $7.6 billion in the 12 months to September, with growth rates well above the national average for spend and nights.
Holidaymakers in regional Victoria are spending more on wine, gifts and activities – up by 18.6 percent compared to the national average growth of 7.2 percent.
Major events like the Cadel Evans Great Ocean Road Race, Daylesford’s ChillOut Festival and the MotoGP in Phillip Island are keeping visitation strong in the regions.
Daylesford and the Macedon Ranges welcomed more overnight visitors than the year before, boasting an impressive growth of 43.6 percent.
Other regional hotspots also recorded increases, including the Great Ocean Road (up 10.9 percent), Victoria’s High Country (up 10.7 percent), Phillip Island (up 9.1 per cent) and the Mornington Peninsula (up 8.4 percent).
Chinese visitors continue to lead the charge to Victoria with almost 600,000 visitors in the past year – up by 5.7 percent.
The Andrews Labor Government has helped fuel this growth, increasing the number of direct airline services from China to Victoria from three to twelve by the end of the year.
The world’s most liveable city recorded growth in international visitation, with expenditure up almost 13 percent to $7.1 billion in the same period.
The Labor Government will continue working closely with Visit Victoria to grow these numbers and ensure our visitor economy continues to create new jobs and opportunities for local businesses.
“Victoria prides itself on being one of the best places to visit in the world, and these results prove we aren’t the only ones who see it,” said minister for tourism and major events John Eren.
“We’re getting it done – backing our tourism operators and delivering the events and infrastructure our regional communities need to welcome more visitors and create more jobs than ever before,” he said.