Google digital marketing guru Elliott Knight will be among a group of major industry players delivering a dynamic Gold Coast forum in June to show independent operators how they can drive bookings and increase revenue.
Mr Knight, Google’s Strategic Partner Development Manager, will headline the June 14 event aimed at Gold Coast accommodation managers keen to learn the secrets to maximising profits in a competitive market.
The event, ‘Explore new avenues to increase your booking revenue’ will be hosted by leading industry magazine Resort News and sponsored by HiRUM Software Solutions.
Held at the Q1, Surfers Paradise, from 5.30pm to 9pm, the event will also feature speakers from industry heavyweights including Airbnb, TrustYou, Snapshot and CartStack talking about booking revenue generating solutions, the importance of embracing analytics, how to leverage reviews for your own gain, and how to manipulate the online space to drive revenue.
Mr Knight will guide attendees through demystifying online search and driving direct bookings.
Other speakers include Airbnb Australia’s Host and Community Operations Manager Matthew Olson, Snapshot Business Development Manager Calisha Allsworth, TrustYou Client Success Manager Brigitte Creencia, Sylvia Johnston of HiRUM Software Solutions and CartStack founder Brett Thoreson.
Those attending will get the chance to interact one-on-one with some of the most knowledgeable figures in the industry through a Q & A panel, followed by a networking session.
Rosie Clarke, editor of Resort News, said: “We’re excited to be presenting this quality event with such a strong line-up of high-profile speakers.
“Between them, they bring an incredible wealth of knowledge to the Gold Coast on June 14.
“I’d urge any manager serious about growing and maintaining a strong accommodation business to come along and learn some of the latest best-practice techniques for driving bookings.”
Sylvia Johnston said HiRUM was proud to sponsor the Resort News event.
“Managers are finding themselves in an increasingly competitive market, due to industry mergers, high distribution costs, and changes in social media & digital platforms,” she said.
“This is making it harder for properties to compete and promote their business using traditional means.
“We believe the high calibre of speakers at this event from prominent industry leaders will help managers explore new technologies, products and solutions that will help put more money back in their pocket”.
Rosie Clarke agreed the event would provide managers with invaluable insight into maximising profits, whatever the size of their business.
“As Queensland’s leading industry magazine, Resort News is very aware that this is the number one concern for the state’s many hundreds of accommodation providers,” she said.
The ‘Explore new avenues to increase your booking revenue’ event runs from 5.30pm to 9pm on Thursday June 14. Cost is $49.99 per ticket, including light refreshments.
Tickets are limited, so don’t delay securing your spot!