Australia voted “world’s most instagrammable”

Australia has been designated the world’s most Instagrammable destination.

Travel publication Big 7 decided the title based on a combination of the number of hashtags used on Instagram, reader surveys and votes from a panel of travel experts.

The Land Down Under beat out strong competition from glamorous global destinations including Hong Kong, South Africa and The Maldives to take the crown.

Interestingly, Big 7’s research also showed one third of those surveyed choose a holiday destination using only Instagram for inspiration and more than two thirds visit a new destination after seeing it on the social media site – indicating that the title could actually drive significant tourism income Down Under. 

“Officially the most Instagrammable place in the world for 2019, Australia scored top marks for its popular hashtag and geolocations on social media,” the publication reported.

“With its golden beaches, hip architecture and natural beauty, it’s clear to see why Oz was such a favourite with both our readers and judges,” Big 7 head of content Sarah Clayton-Lea added.

Australia received a score of 89.98 percent, beating Hong Kong with 86.99 percent followed by Canada on 82.84 percent. In a victory over our Anzac rivals, New Zealand ranked a lowly 45th on the list with a rating of just 75.84 percent.

The publication found 77 per cent of people took two to five holidays a year and bucket list experiences and stays in luxury hotels were the most popular trips sought.

Nationally, Instagrammable locations in Sydney include ice cream parlour Aqua S, Wedding Cake Rock and Icebergs at Bondi Beach.

Melbourne’s Tinker Cafe, St Kilda Pier and Hosier Lane score top for Victoria while Cottlesloe Beach, Fremantle Arts Centre and Crawley Edge Boatshed round out Perth’s top three.

“While Sydney and Melbourne tend to get the most attention from tourists coming to Australia, you’d be missing out by not making the trip out west to Perth,” said Big 7.

Unsurprisingly, Instagram icon Whitehaven Beach in The Whitsundays is top-rated for Queensland, with Cape Tribulation and Lake Wabby also rated highly pic-worthy. Adelaide sees Rainbow Walk, Henley Square and the State Library of South Australia in its top three.

Big 7’s top ten most Instagrammable destinations globally for 2019 are:


Hong Kong



South Africa



United States of America

Dubai, U.A.E.



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