IndustryNews In BriefTourism

Domestic heads on beds could save our industry, suggests report

Australians holidaying domestically could well replace all the lost international visitors, according to hopeful new findings in the much anticipated Hotel Futures 2020 COVID-19 Update Series report. 

Dransfield Hotels and Resort has shared more analysis, reflecting on what an extended closure of international borders could mean for Australian hotels. 

Findings suggest that an extended international border closure may increase the number of domestic visitors booking overnight stays in Australian accommodation and this is very welcome news. The results seem to support the recent upswing in government and industry body promotion of domestic travel to support local  industry.

This data suggests Australians who would otherwise be planning an overseas holiday will seek out local experiences and opportunities and may even fill up more hotel beds than the usual numbers of international visitors – many of whom stay with family rather than in hotels.

Dransfield sought to test the potential impact on the sector if this shift occurs. The report states: “In short, our findings are that the potential transfer of outbound visitors to domestic visitors in hotels is considerably higher than the loss of international nights across cities and regional areas.

Australians taking advantage of our regional holiday spots and city hubs can actually provide higher Australian hotel demand than if international borders were open.

The result of the report estimates that “domestic replacement in hotels could be considerably higher than the loss of international nights in both the cities and regions, and by some margin.

“Whilst the analysis shows over 100% recovery, the step up will occur over time and will be affected by seasonality, so full immediate recovery is not expected as a universal proposition. The outlook is however much more positive than might be initially thought.”

Mandy Clarke

Mandy is one of our most popular industry reporters. Make sure you never miss out on her monthly property profiles by subscribing to Resort News!

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2 Comments

  1. WE all need to get together in Queensland
    All operators in the tourism business (which is most of Queensland) be it Cafe’s, Restaurants or Resorts need to make a stand against the long and unnecesary closure of our state. There are not enough Covid cases in the entire Country let alone Queensland to keep our borders closed, this will cripple us all and then how do we come back, some won’t come back and maybe some were struggling in the first place but this is rificulous to say the least.
    We are not one’s to protest but we feel we can no longer sit back and wait
    Lets organise a protest !!!! the sooner this is organised the better

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