Queensland tourism: Gold Coast attractions on show

A new digital campaign is set to encourage local travel.

A new campaign has been launched by Destination Gold Coast to show off the region’s top tourist attractions. 

In an effort to boost Queensland tourism, the four-week digital campaign will include social media placements and 42 digital billboards, geo-targeting commuters in and around the Brisbane CBD.  

According to Patricia O’Callaghan, CEO of Destination Gold Coast, the campaign aimed to support the Queensland tourism industry in the wake of COVID-19 lockdowns and travel restrictions. 

“Gold Coast’s status as a safe and spacious family destination is a priceless attribute that continues to attract Queenslanders and is instrumental for our recovery in both the short- and long-term,” she said. 

Ms O’Callaghan said that the past 18 months had seen many tourism businesses struggle, with the last two months of lockdowns alone costing the state economy an estimated $550 million. 

“The billboards feature 110 key experiences which have been specially designed to include the driving time from the site location to the Gold Coast,” Ms O’Callaghan said.

“Brisbanites are reminded of the hidden gems that await, including Currumbin Wildlife Sanctuary, Movie World, SkyPoint Climb or Tallebudgera Creek to a picturesque lunch with a beachfront view.”

The billboard initiative isn’t the only strategy being employed to Queensland tourism industry recovery.

Funded by the City of Gold Coast, Destination Gold Coast is set to launch the $3 million Play Money Rewards program, offering 60,000 vouchers worth $50 each for use at eligible Gold Coast businesses, which include restaurants and cafes, tours and attractions and retail and accommodation providers.

Businesses can apply for inclusion in the program via the Destination Gold Coast website

Other articles: 

Voting opens for best Queensland tourism and event experiences

Iconic coastal resort promises sunny future

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