To support its global expansion plans, the Singapore-based Pan Pacific Hotels Group (PPHG) has appointed Anne Wild & Associates (AWA) alongside its Travel Lifestyle Network (TLN) partners in South-East Asia, the UK and the USA, to help co-ordinate its international public relations in the Australian and New Zealand markets.
AWA will work alongside SCOP3 Group in South-East Asia; Zapwater Communications in the USA; and The PC Agency in the UK to promote PPHG and its brands – Pan Pacific, PARKROYAL COLLECTION and PARKROYAL and further cement PPHG and its brands as the hotel group of choice for a new generation of experience-driven city travellers.
With over 50 hotels and resorts in more than 30 key cities, the Pan Pacific Hotels Group will be launching the highly anticipated opening of HOTEL BELLUSTAR, a Pan Pacific Hotel and HOTEL GROOVE, a PARKROYAL Hotel in Tokyo, Japan on May 19, Pan Pacific Orchard Singapore on June 1, and the multi-million dollar refurbishment of the Pan Pacific Singapore on August 1, that will set a new benchmark for the brand’s graceful luxury.
Anne Wild, Managing Director of Anne Wild & Associates said: “We’re thrilled to showcase PPHG’s Asian expansion in the Australian and New Zealand markets, to be part of the PR activations for the Group’s growth, and to use our in-depth industry expertise to showcase PPHG’s innovative approach and exciting expansion strategy.
“We are looking forward to leveraging our unique partnership with the Travel Lifestyle Network to tap into the specific market knowledge and expertise of leading agencies around the world to deliver exceptional results for this prestigious new client.”
Cinn Tan, PPHG’s Chief Commercial & Marketing Officer said: “We look forward to working closely with SCOP3 Group and the TLN agencies, including Anne Wild & Associates, to implement our global PR strategy as part of our group expansion in key cities such as Tokyo, Nairobi, Jakarta, Hanoi, Bangkok, Phnom Penh, Siem Reap and our home ground, Singapore.
“The agencies will be our key strategic partners in driving our brand visibility and growth presence in global markets.
Anne Wild & Associates will be focusing on curated media trips, events and other brand experience programmes as part of the campaign to build global awareness of Pan Pacific Hotels Group.
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