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W Sydney: A brand born in New York but destined for Sydney

Bold curves in the apex of Darling Harbour: W Sydney set to become one of Sydney’s most sought-after luxury destinations

W Sydney will make its mark on Darling Harbour with its iconic curved architecture when it opens its doors on Thursday, October 12, 2023.

The hotel is expected to energise the city, seamlessly blending the luxury of W Hotels with Sydney and Australia’s cultural touchstones to create an all-encompassing day-to-night dining and social destination and a sleek retreat.

Every touchpoint at W Sydney has been curated with a sharp design lens and ultra-modern interiors.

From the moment guests step across the threshold of the alluring copper-clad ‘Welcome’, they enter a W immersive world. From daytime encounters in the vivid blue interiors of Living Room and nights spent in the raw urban spaces of BTWN, the hotel’s dynamic restaurant, encounters at W Sydney are designed to be extraordinary.

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At the apex of Darling Harbour, and of W Sydney’s bold curves, is the hotel’s remarkable double-level bar, 29/30. Set to become one of Sydney’s most sought-after venues, with dress circle views of the harbour looking out across a 30-metre mosaic-inlaid infinity pool, 29/30 is a place to revel at a higher level, enjoying wine, cocktails and a Basque-inspired tapas menu. The bar’s upper tier, on level 30, takes things up a notch, with chic yacht-inspired interiors and a menu of elevated cocktails and vintage Champagnes.

Across all of its spaces, W Sydney has collaborated with local artists, designers and creatives to bring the W vision to life. T

he wardrobe worn by the hotel’s talent has been curated in partnership with celebrity stylist Jess Pecoraro, whose clients include such icons as Louis Vuitton, Bottega Veneta and Fendi. Australian-Ukrainian tattoo artist Stanislava Pinchuk has also designed a tattoo of stars for the hotel’s guestroom corridors and muralist Sophi Oldling has imprinted her conscious, colourful art on the walls of BTWN.

General Manager, Craig Seaward said: “W Hotels is a brand that was born in New York, but destined for Sydney. The pulse of the city is so aligned with the W spirit – the sense of originality and curiosity, the unique take on luxury, the bold attitude.

“Eclectic and unexpected, this new hotel will be a beacon for the harbour, a hub of constantly evolving experiences and exciting spaces that unfold from morning till late and are deeply connected to the life of the city. We can’t wait to share W Sydney with our guests when we open our doors on October 12.” 

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