Global hotel technology company STAAH, has revealed the top online channels across its network of properties in New Zealand, Australia and the rest of Oceania region.
Booking.com retained the top spot across the region as the most popular online booking platform. In New Zealand, Expedia took the second spot, and direct bookings via STAAH SwiftBook was in the third spot.
Airbnb gained a spot and ranked at number four in New Zealand but dropped two spots to number six in Australia.
Tourplan showed a massive jump in New Zealand, up by five spots to fifth position. Agoda dropped by two spots to number six and Hostelworld fell to number ten.
Across Oceania, the growth in corporate bookings resulted in GDS returning to the top 10 online booking channel list. STAAH GDS was at number nine in New Zealand, while WebBeds was at number seven.
“Travellers showed a strong preference to book directly with hotels in 2023, despite OTAs regaining ground. STAAH booking engine at number two and three spots in New Zealand and Australia reflects this trends,” Kevin Tatem Regional Head APAC – STAAH said.
- Image: STAAH
Mr Tatem added that direct bookings growth is fuelled by guests seeing greater value on this channel.
“STAAH’s advanced features that ensure the hotel website remains competitive, combined with smart packaging and promotions by hoteliers makes direct bookings an attractive proposition.”
He emphasised the growing trend of both domestic and international travel in New Zealand, Australia, and the Pacific Islands, highlighting a significant preference among travellers for exploring destinations within these regions.
“Equally inbound tourism is on the rise. Properties adopting a holistic revenue strategy are well places to attract the right guests, at the right time,” Mr Tatem said.
“New and established online channels are making the distribution mix, allowing accommodation providers to be booked according to evolving season and updated traveller preferences that span multiple channels.”
Sarah is a freelance journalist with experience across print, digital and audio. After working for Multimedia Publishing as a contributing writer, she has recently joined the team in a part-time capacity for School News AU and AccomNews.