New Zealand

New partnership between ASURE & SiteMinder boosts motel revenue prospects

Properties across the ASURE motel network in New Zealand are now in the process of adopting SiteMinder’s revenue platform

ASURE Accommodation Group, a leading motel chain in New Zealand, has joined forces with SiteMinder, a renowned software platform specialising in maximising revenue for accommodation providers.

This strategic partnership aims to enhance the revenue-generating capabilities and operational efficiency of ASURE’s property network.

Read the summer print edition of AccomNews HERE

Properties across the ASURE motel network in New Zealand are now in the process of adopting SiteMinder’s revenue platform as part of ASURE’s digital transformation journey. SiteMinder’s booking engine will form a key component of ASURE’s direct booking strategy to improve e-commerce conversions, while SiteMinder’s distribution solution and end-to-end GDS service will allow ASURE to recognise the potential of a broadening travel community, including business travellers, as volumes grow.

“Our partnership with SiteMinder could not come at a more favourable time, as arrivals accelerate and we give ASURE’s tech stack a refresh,” says Hazel Rigler, Chief Executive Officer at Motive Group, , ASURE’s parent company. “Supporting a range of premium motels as diverse as the travellers checking into them, it pays to adopt a platform that deeply understands how simplifying booking processes and maximising distribution translates to more revenue. We’ve already seen a sharp increase in both group website bookings and website conversions, which have risen to well above the industry standard.

“Importantly, our partnership with SiteMinder enables our properties to be fully future-proofed. The team is constantly improving and adapting its offering, and we feel supported by a platform that not only fulfills our distribution needs, but provides real-time insights for improved decision-making and local support to the properties.”

Bradley Haines, Market Vice President – Asia Pacific at SiteMinder, says, “As travel continues to return to New Zealand, we’re seeing the impressive revenue gains being made by businesses that are empowered to be responsive to emerging traveller groups and efficient in their operations. As such, working with forward-thinking brands like ASURE is always an exciting venture. We’re eager to support their growth and transformation as they make business seamless for not only their moteliers, but also the travellers booking stays.”

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