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Queensland launches ‘Festival of Free’ campaign: A family-friendly holiday extravaganza

An array of enticing offers and bonus inclusions, a campaign to make Queensland vacations more accessible and enjoyable for families amid challenging times

Families across Australia are gearing up for an unforgettable holiday experience as Tourism and Events Queensland, in collaboration with My Queensland, unveils the much-anticipated ‘Festival of Free’ campaign.

With an array of enticing offers and bonus inclusions, this campaign aims to make Queensland vacations more accessible and enjoyable for families amid challenging times.

The Festival of Free initiative promises an assortment of holiday packages featuring complimentary flights for kids, free tours and experiences tailored for children, and enticing ‘kids stay free’ offers at a variety of premier hotels and resorts across the Sunshine State.

Patricia O’Callaghan, Chief Executive Officer of Tourism and Events Queensland, expressed enthusiasm about the initiative, stating: “We want Aussie families to be able to take that Queensland holiday even though times are tough and that’s why we, together with our partners My Queensland, dreamed up the Festival of Free.

“Kids can fly free these great holiday packages, plus options to stay, play and eat free, which will bring welcome relief to Aussies families but also bolster tourism businesses around the state – many of whom are small family businesses themselves. What’s more, if you don’t have kids, there’s also deals available for you too.

“This is the latest in a string of campaigns we’ve launched this year to keep Queensland top of mind in what is no doubt an incredibly competitive global travel marketplace. Queensland is Australia’s number one holiday destination and we are laser-focused on holding that strong position.”

Ryan Thomas, CEO of My Queensland, echoed these sentiments, emphasising: “At My Queensland we set ourselves apart by offering our guests only the best Queensland holiday perfectly packaged at an unbeatable price. Our Festival of Free campaign, in partnership with TEQ, takes this to a new level with free flights for kids and extra kid freebies such as hotel stays, local experiences, dining and more. Plus exclusive airfares for the whole family.

“My Queensland’s Festival of Free reinforces our passion and dedication to delivering a unique offering whilst making holidays affordable, stress free and memorable.”

The Festival of Free is on sale until 31 May, unless sold out sooner. There are also packages available for families, couples and other travellers without kids, including exclusive airfares and unbeatable package prices.

To access the deals, visit

With the launch of the Festival of Free, Queensland reaffirms its status as Australia’s premier holiday destination, offering unparalleled experiences for travelers of all ages. Don’t miss out on the opportunity to create cherished memories and explore the wonders of Queensland with this exciting campaign!

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