Quality Tourism businesses paving the way for a strong visitor economy
Albanese Government's Tourism Grants propel 1400 Quality Programs in first year
In the first year of the Albanese Government’s Quality Tourism Framework Grant Program, over 1400 Quality Tourism programs have been completed across 350 tourism businesses.
The Quality Tourism programs are part of the Australian Tourism Industry Council (ATIC) suite, upgraded with $8 million in government funding to help small, medium, and regional tourism businesses enhance their quality, accessibility, and sustainability.
Federal Tourism Minister Don Farrell stated: “The Albanese Government is committed to supporting small and medium tourism businesses improve their world-class experiences for domestic and international visitors.
“We are proud to partner with ATIC to deliver their suite of programs, which provide a clear pathway for tourism businesses looking to enhance their capabilities to better meet customer needs. Consistent delivery of high-quality visitor experiences boosts Australia’s tourism industry globally and safeguards our reputation as an amazing holiday destination.”
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ATIC Deputy Chair Shaun de Bruyn added: “The support from the Labor Government for the development of small and medium businesses via the Quality Tourism Framework is crucial to the competitiveness, sustainability, and reputability of our nation’s visitor economy. The Quality Tourism Framework offers mentoring, assistance, and programs to support the development of new tourism products and the enhancement of existing ones, helping businesses access new markets and providing micro-credentialing to upskill staff and business owners.”
To date, more than 4500 high-quality tourism businesses across Australia have adopted ATIC’s program, committing to exceed customer expectations through best practices in service, safety, insurance, advertising, risk management, and business operations.
ATIC is a staunch advocate for the sector, with a strong history of supporting the provision of quality tourism experiences. These results demonstrate the industry’s dedication to providing quality tourism experiences, developing their products to reach new markets, and seizing new opportunities.
ATIC’s suite of Quality Tourism programs is designed to enhance the quality, accessibility, and sustainability of Australia’s tourism industry.
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