Embrace change or fall behind: 2025 hospitality trends every hotelier must know
Is your hotel ready for the future? Discover the 2025 trends shaping hospitality and why embracing change is no longer optional
Duetto, a global leader in revenue management software for the hospitality industry has unveiled its highly anticipated 2025 Hospitality Trends Report.
The findings shed light on the key challenges shaping the future of the industry, including rising costs, the integration of AI, the power of personalisation, evolving revenue metrics, and the increasing importance of data.
Based on insights from a global survey of hoteliers, the report highlights both persistent trends gaining momentum and fresh opportunities for innovation. It carries a clear and urgent message: embracing change is no longer optional. To remain competitive, hoteliers must adapt to the rapidly evolving landscape—particularly in harnessing the potential of cutting-edge technology.
Key trends shaping 2025
- Volatility, generational shifts, and increased costs
Geopolitical risks, shifting guest expectations, and rising overheads are forcing hoteliers to rethink traditional strategies, with increased costs seen as the biggest challenge this year. Darrell Stark, VP Sales, Revenue & Distribution Strategy, Noble House Hotels & Resorts comments, “Rising labor costs continue to challenge hoteliers. It’s not just about the occupancy rate — it’s about the market mix within the hotel.”
Despite instability, investment in revenue technology remains robust, with 54.5 percent of survey respondents planning to purchase a revenue management system (RMS) in 2025, while 61.1 percent aim to increase their technology budgets.
- The growing importance of AI
AI is a powerful tool for revenue management, with predictive forecasting, dynamic pricing, and competitive intelligence seen as its most impactful features. Despite importance and adoption growing, hoteliers are still on the fence when it comes to trusting AI recommendations without human input.
“AI is no longer just a tool, it’s the future of modern revenue management,” says Jordan Hollander, Co-Founder, Hotel Tech Report.
- Personalisation and guest experience
Personalisation is a critical focus, and its importance will continue to grow this year. The digital guest journey remains a cornerstone for success, with AI helping hoteliers craft tailored experiences that enhance guest satisfaction, including transparent, personalised pricing.
Talking to this, Christian Pirodon, Founder, CP Hospitality, adds, “AI-powered platforms can analyse customer data to deliver tailored experiences that boost satisfaction and loyalty.”
- Evolving revenue metrics
Hoteliers are looking beyond traditional KPIs such as revenue per available room (RevPAR). Total revenue per occupied room (TRevPOR) and gross operating profit (GOP) are being more widely adopted, offering a clearer view of overall profitability.
“These metrics ensure there’s collaboration across all commercial departments, and that all teams align with broader profitability objectives,” comments Christian Ortiz, Corporate DORM – Mexico, Sandos Hotels & Resorts.
- The Power of Data
Data is a core driving force behind revenue strategies, with revenue managers shifting beyond merely collecting data to integrating it into decision-making processes and using it to generate actionable insights, like automated pricing recommendations.
Michael McNames, Director of Revenue Management, Sandman Hotel Group, adds, “Integrating competitive data directly into decision-making processes will revolutionise the speed and efficiency of revenue strategies.”
Empowering revenue strategies
These insights are drawn from Duetto’s 2025 hospitality trends report, which analyses factors impacting the industry this year. It features perspectives from global revenue management professionals and leading hospitality voices, including executives from Hotel Tech Report, Sandos Hotels & Resorts, CP Hospitality, Noble House Hotels & Resorts, the Sandman Hotel Group, and Grand Metropolitan Hotels.
“For the first time, we’ve expanded our scope to include meetings and events businesses and deeper insights from casinos. These sectors face unique challenges and opportunities that differ from hotels, but their perspectives offer fresh approaches that are of value to everyone working in revenue management,” commented David Woolenberg, CEO, Duetto.
From embracing AI to redefining revenue metrics, the report provides a roadmap for turning today’s enduring challenges into tomorrow’s successes. With real-world applications and forward-thinking strategies, it delivers actionable tools to help hotels, casinos, and resorts stay ahead of the competition and thrive in 2025.
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