2025 Guide to guestroom technology

Modern consumers demand personalised experiences across all aspects of their lives—from online shopping to streaming services—making it essential for hotels to deliver the same level of customisation that travellers now expect.

Advances in marketing technology and the wealth of customer data generated by online bookings have propelled hyper-personalisation to the forefront. For hotels, this isn’t just a trend but a crucial strategy to secure bookings, foster guest loyalty, and drive sustained profitability.

This article was originally published in the latest AccomNews print edition. [Read it here.]

Reimagining in-room entertainment

In today’s tech-driven world, in-room entertainment is undergoing a transformation to meet evolving guest expectations. Hotels are redefining the guest experience with cutting-edge technologies that go beyond traditional television. Ultra-high-definition smart TVs with app integration, interactive displays, and multi-functional digital platforms are at the heart of this evolution, turning hotel stays into tailored experiences.

Personalised streaming services are leading the charge, enabling guests to enjoy their favourite content just as they would at home. With casting and mobile integration, travellers can easily access their own entertainment, creating a sense of comfort and familiarity.

But it doesn’t stop at video. Immersive audio systems, including bluetooth speakers and surround sound setups, elevate the in-room experience, offering a touch of luxury. Digital compendiums are also evolving into versatile platforms, blending functionality with entertainment. They provide instant access to hotel services, curated local guides, and bespoke recommendations, enhancing the overall stay.

This new wave of in-room entertainment isn’t just an added feature; it’s a reflection of the growing emphasis on personalisation and interactivity in hospitality. For hotels, these advancements are an opportunity to differentiate themselves, increase guest satisfaction, and redefine what it means to feel at home while travelling.

For more, AccomNews spoke with some industry authorities on guest room technology.

Ramon Fernandez General Manager, SiLANT

In 2025, what are guests looking for in their in-room technology?

Ease of use and familiarity – from the time they walk in the room, guests want to have access to the same technology that they have at home. Two of the key elements are high speed wifi and the ability to view their own content.

Guests want to have the capacity to watch what they want when they want it. That will increase the need for fast and reliable networks. Integration of the network within the in-room technology is more important now than it has ever been before.

What are the benefits of offering casting and mobile device integration for accommodation operators?

The best interactive TV systems enable hotels to promote their property and brand. It also gives hotels the opportunity to use revenue drivers to guests in a way that’s eye-catching, intuitive, convenient, and take advantage of all that the hotel has to offer.

It can simplify life for the operator by freeing up time reducing in person interactions with messaging, Account review, express checkout, eliminate in room clutter and strengthen the brand and character of the property and enhance customer loyalty.

How important is personalisation when it comes to in-room technology?

Very important. Personalisation is eye-catching, intuitive, convenient, and encourages guests to take advantage of all hotel services.

Guests can watch their own content on their phones, but personalising their experience in the room will be key for the guest experience, and brand recognition.

As guest expectations evolve, what innovations or features do you believe will become standard in guestroom entertainment over the next few years?

Seamless connectivity. Making the entire process of connecting and sharing the guests’ content from check-in to check-out without compromising their privacy.

Scott Wiedemann National Manager – Accommodation at Foxtel

What are guests looking for in their in-room technology in 2025?

Guests are increasingly prioritising convenience, control, and personalisation in their in-room technology. Modern travellers now expect smart technology that recognises their preferences and easily adapts to their needs.

Gone are the days when a comfortable bed and wifi were enough, today’s guests seek technology that allows them to adjust their room environment, order services, and access tailored content with ease.

What trends do you see shaping the future of in-room technology?

Personalisation and seamless convenience will be the defining trends shaping in-room technology. Modern guests expect a smooth experience from booking through to checkout, and features like mobile check-in and digital keys are quickly becoming standard. These technologies empower guests to check in at their leisure and make in-room adjustments, such as lighting and temperature, with just a few taps. Personalisation at each touchpoint ensures guests feel valued and enhances their overall experience.

How important is personalisation to the guest experience?

Personalisation is critical to today’s guest experience, driving both satisfaction and revenue opportunities. For example, integrating loyalty programs with digital concierge services allows hotels to promote special packages, local tours, in-house dining, and future bookings. This personal approach not only fosters loyalty but also maximises upsell potential, turning each guest interaction into a chance to elevate their stay.

What innovations or features do you believe will become standard in guestroom entertainment over the next few years?

The next big innovation will be deep personalisation—where in-room technology remembers each guest’s preferences, interests, and needs. Advances like seamless smart device integration will enable hotels to offer an adaptive, intuitive experience that feels unique to every visitor.

Through personalised content and interactive features, guestroom entertainment will evolve from passive viewing to an immersive, individually crafted experience.

Anything else you would like to add?

Looking ahead, personalisation should be a focus across the guest journey. By sending tailored pre-arrival offers, and customising in-room setups based on past stays, hotels can make guests feel anticipated and appreciated.

Tech solutions like digital compendiums and IPTV not only enhance the in-room experience but also create upselling opportunities- transforming these features into both a guest convenience and a revenue boost.