A fresh look for a coastal favourite: Inside the Oaks Port Stephens Pacific Blue Resort renovation
As demand for regional travel and nature-based tourism continues to grow, Port Stephens stands out as a highly sought-after destination
The recently renovated Oaks Port Stephens Pacific Blue Resort is set to capitalise on the growing demand for premium coastal accommodation, offering an enhanced guest experience that aligns with evolving industry trends.
Located just 2.5 hours north of Sydney, Port Stephens was recently crowned ‘2025 Wotif Aussie Town of the Year’, reinforcing its status as a top-tier travel destination. In response, the resort has undertaken a refurbishment, ensuring its facilities and accommodations meet the expectations of modern travellers while maintaining its position as a leading accommodation provider in the region.
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Strategic upgrades and family favourite resort amenities
- Refreshed interiors: Upgraded guestrooms now feature new carpets, contemporary furnishings, and vibrant artwork, enhancing both visual appeal and comfort.
- Revitalised outdoor spaces: Private balconies and patios have been updated with stylish outdoor settings, encouraging guests to take advantage of the coastal climate and scenic surroundings.
- Optimised wellness facilities: The heated spa, steam room, gym, and tennis courts reinforce the resort’s reputation as a wellness-focused destination.
- Apartment-style living: Designed for extended stays, the resort’s self-contained apartments feature fully equipped kitchens, laundry facilities, and spacious living areas, catering to families and long-term guests.
The resort is home to one of the largest lagoon-style swimming pools in the Southern Hemisphere, a key drawcard for families and leisure travellers. Additionally, swim-out suites and private plunge pool rooms provide a premium experience for high-value guests.
Port Stephens: A high-demand coastal destination
As demand for regional travel and nature-based tourism continues to grow, Port Stephens stands out as a highly sought-after destination. With its pristine beaches, adventure activities, and vibrant marine life, the area attracts a diverse mix of leisure travellers, from families to eco-tourists.
Top activities that appeal to visitors include:
- Dolphin & Whale Watching: Close encounters with bottlenose dolphins and migrating humpback whales on guided marine tours.
- Stockton Sand Dunes: Adrenaline-pumping sandboarding experiences on the largest moving dunes in the Southern Hemisphere.
- Tomaree Head Summit Walk: A scenic hike offering panoramic views of Port Stephens’ coastline and offshore islands.
- Snorkelling & Diving: Exploration of marine-rich waters at Fly Point or hands-on experiences at Irukandji Shark & Ray Encounters.
- Quad Biking Adventure: High-speed off-road tours across the towering dunes of Stockton Beach.
- Sunset Camel Rides: Unique beachfront experiences along Anna Bay.
Market positioning
Oaks Port Stephens Pacific Blue Resort’s renovation is strategically timed to capitalise on the growing domestic travel trend towards longer, experience-driven stays. In response, the resort has introduced its ‘Time for a Holiday’ offer, providing:
- Up to 25% off stays for OAKS Discovery members
- Discounts on long-stay bookings (seven nights or more)
With Port Stephens gaining recognition as a key regional tourism hub, the resort is positioned to drive occupancy rates, boost RevPAR, and strengthen its appeal among both returning guests and new travellers.
A strategic investment in regional accommodation
The refurbishment of Oaks Port Stephens Pacific Blue Resort reflects a broader industry trend of reinvestment in regional accommodation, ensuring that operators stay competitive in an evolving market. By enhancing guest experiences, modernising facilities, and adapting to shifting consumer expectations, the resort reinforces its market position as a premium coastal destination—one designed to attract both short-term holidaymakers and extended-stay visitors.
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