Panache Hotel Group partners with THSA Hotel Advisors to accelerate ambitious growth strategy
Panache Hotel Group (PHG) has plans to double the size of its portfolio by late 2026 and expand into new markets
Panache Hotel Group (PHG), a dynamic Australian hotel operator renowned for its innovative approach to independent hotel operations and asset management, has announced a strategic service agreement with THSA Hotel Advisors.
This collaboration marks a significant step forward in PHG’s ambitious growth agenda, which includes plans to double the size of its portfolio by late 2026 and expand into new markets.
Currently operating a portfolio of more than 300 keys across five Australian locations, PHG has earned a strong reputation for revitalising underperforming assets through its proprietary “lanchise” model, alongside traditional hotel management agreements (HMAs). This distinctive approach, coupled with market-leading housekeeping efficiencies and a disciplined focus on cost control, consistently delivers exceptional results for hotel owner partners. PHG’s properties regularly outperform the market on GOP, underscoring its operational excellence.
THSA Hotel Advisors brings deep industry experience and strategic insight across areas including hotel contract negotiation, due diligence, deal structuring, site validation, and long-term business planning. Their independent, advisory-led model aligns well with PHG’s entrepreneurial ethos and owner-focused delivery.
The service agreement will provide PHG with enhanced access to critical analysis, robust financial modelling and market intelligence, supporting more informed decision-making and streamlining acquisition and development strategies.
“We’re delighted to partner with Panache Hotel Group, a company whose values of innovation and excellence put them in a great position to excel in the market,” said Ruwan Peiris, CEO of THSA Hotel Advisors.
“PHG’s dynamic growth plans and pioneering ‘lanchise’ model represent a unique value proposition. Together, we aim to drive meaningful impact and help it realise its bold ambitions – while strengthening the wider hospitality landscape across Australasia.”
PHG’s results-driven model is trusted by global hotel brands and independent property owners alike. Its portfolio includes Accor-branded properties such as Mantra on Hay and Peppers Docklands – both recently recognised among the top three performing franchise hotels in the region at Accor’s 2025 Franchisee Event in Auckland.
“This service agreement with THSA isn’t just a strategic alignment – it’s a catalyst for our next phase of growth,” said Thomas John (TJ), Vice President of Strategy & Development at Panache Hotel Group.
“THSA’s depth of experience in complex transactions and their understanding of the regional market will be instrumental as we scale across Australia and New Zealand. Their support allows us to double down on what we do best: delivering superior returns for owners and remarkable experiences for guests.”
PHG has led several successful property turnarounds in recent years, achieving measurable improvements in performance, profitability and sustainability. The group has also established a dedicated offshore support network across Australia, Malaysia, the Philippines and China – providing scalable, back-of-house capabilities to its Australian head office while maximising value for hotel owners.
The PHG–THSA service agreement represents the fusion of operational performance and strategic advisory expertise – positioning Panache Hotel Group to expand confidently, enter new markets, and strengthen its role as a leading force in the regional hospitality sector.
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