Furama Hotels International sets foot in Australia with Darling Harbour launch

Singapore-based hospitality company Furama Hotels International (FHI) is set to launch its first Australian hotel, Furama Darling Harbour, in Sydney on July 1, 2024.

This move marks FHI’s expansion into the Australian market and the rebranding of the existing Holiday Inn Darling Harbour, which FHI has owned but not operated for over two decades.

New flagship property in Darling Harbour

Furama Darling Harbour Hotel Manager, Melvin Lim, said the milestone Furama Darling Harbour opening is the next major step in growing the award-winning chain of mid-range hotels in key new markets across the Asia Pacific region.

“We are very excited to introduce the Furama brand to Australia for the first time,” Mr Lim said. “As our inaugural address under our flagship four-star brand, the Furama Darling Harbour signals an exciting new chapter of expansion for the group in this region, as we look to bring our guests a fresh perspective and a renewed commitment in delivering exceptional hospitality experiences.”

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Strategic location and upcoming upgrades

Located at 68 Harbour Street, Haymarket, Sydney, Furama Darling Harbour is poised to benefit from the $44 million revitalisation of the nearby Haymarket area and the creation of the $3 billion Tech Central Innovation hub. This strategic positioning aims to attract both business and leisure travelers.

FHI plans to commence a series of upgrades in early 2025 to elevate the guest experience. These upgrades will include the rejuvenation of the hotel’s lobby and restaurant spaces and the introduction of new technology such as mobile check-in/out, mobile TV casting, and digital key access.

Furama’s commitment to sustainability

Furama Hotels International is renowned for its commitment to green initiatives, ensuring that guests enjoy eco-friendly and sustainable practices. This commitment to environmental stewardship will be a key feature of the new Furama Darling Harbour, providing a luxurious yet responsible stay for guests.

About Furama Hotels International

Furama Hotels International, based in Singapore, manages over 40 hotels, villas, and resorts across the Asia Pacific region, offering more than 7500 rooms. As an award-winning chain of mid-range hotels, Furama provides a well-appointed backdrop for both leisure and business travelers. The company’s warm service and dedication to green initiatives create a unique and inviting hospitality experience.