Marketing
-
Is social media ruining authentic travel experiences for your guests?
True desire of travellers: Survey reveals demand for more realistic travel content with influencers under pressure to be ‘social media…
Read More -
Op-Ed: To achieve lofty hotel sales goals for 2023, let’s embrace new sales habits
Doug Kennedy says demand for groups and events is returning faster than expected resulting in 2023 sales revenue targets raised…
Read More -
Top Travel Trend for 2023: The pursuit of happiness
If 2022 was the year for mindful travel, 2023 will be the year for planning travel as a tool to…
Read More -
No-Normal Travel Trends the Accom industry should know about
Will cooking & fantasy shows really impact travel? Expedia Group's ‘Unexpected Travel Trends for 2023 says Yes!
Read More -
Holiday gatherings and the countdown to stress
The upcoming holidays are some of the most enjoyable times of the year. For others, it can be very overwhelming
Read More -
Op-ed: Four tips for hoteliers grappling with data-led decisions
Expedia Group’s Jamie Griego asks "Can you make data-driven decisions at a time where historical trends are irrelevant?"
Read More -
Halloween hauntings wake up hotel ghost hunters
Spooky marketing: How the presence of ghosts can become an accommodation selling point for travellers eager to experience a scary…
Read More -
Rebrand places WA tourism in strong position
New campaign to turbocharge interstate and international visitation, boost WA's economy and create jobs across tourism and hospitality
Read More -
Op-Ed: Achieve better results with organic and paid search strategies
Can making an effort to create engaging content on your social media or website help you reach your customers before…
Read More -
2022 Guide to attracting Gen Z
How well are you placed to attract the TikToking, Snapchatting Gen Zers: The OG immersed users of the Metaverse to…
Read More